Paid Media Manager — Growth & Experiments Lead

Openkrill; United States; Remote; USD 110,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

HSA/FSA spending account

Vacation days (20)

Company holidays (11)

401(k) plan with company match

Disability insurance

Life insurance

Paid parental leave

Home office stipend

Professional development stipend

Volunteer time off

Charitable giving program

Job summary

Fundraise Up is seeking a Paid Media Manager to own the paid digital acquisition program across Google Ads, LinkedIn, and Meta/Instagram. This hands-on role reports to the Director of Revenue Marketing and focuses on end-to-end channel strategy, budgeting, and performance reporting.

You will translate growth goals into an integrated paid media roadmap and drive a testing culture to continually improve performance across content, creatives, and ABM campaigns.

Qualifications

• 5+ years of hands-on paid media experience with Google Ads and LinkedIn Campaign Manager.
• Ownership of a paid media program including strategy, execution, budgeting, forecasting, and reporting.
• Strong command of paid search fundamentals, bidding strategies, and conversion tracking.
• Experience connecting media performance to downstream funnel outcomes like leads, opportunities, pipeline, and revenue.
• Experience with UTM governance, attribution, and CRM flows (HubSpot/Salesforce).

Responsibilities

• Own the paid media strategy and operating plan across Google Ads, LinkedIn, and Meta/Instagram with clear targets and budgets.
• Translate pipeline and revenue goals into quarterly/monthly paid media plans with assumptions and milestones.
• Manage campaigns end to end: build, launch, optimize, and scale paid search and paid social programs.
• Monitor budget pacing, identify risks/opportunities, and reallocate spend based on data.
• Lead a structured experimentation roadmap across creative, copy, formats, bids, and audiences.
• Evaluate the full conversion journey and recommend landing page and messaging improvements.
• Build regular reports linking spend to pipeline, engagement, and revenue outcomes.
• Collaborate with Revenue Operations to improve attribution and data quality across platforms.
• Partner with ABM to translate priority accounts into paid targeting strategies.
• Coordinate with Design/Content/Events to optimize assets based on performance data.
• Lead event-targeted and geo-targeted campaigns for conferences and launches.
• Establish playbooks, dashboards, and QA processes to scale the program.
• Stay updated on platform/privacy changes and adapt strategies accordingly.
• Use AI to accelerate analysis, reporting, and copy development with quality control.

Skills

Google Ads

LinkedIn Campaign Manager

Meta/Instagram

Budget management

Analytics & reporting

Attribution & metrics

Experimentation

Tools

HubSpot

Salesforce

Job description

Fundraise Up is seeking a Paid Media Manager to own the paid digital acquisition program across Google Ads, LinkedIn, and Meta/Instagram. This hands-on role reports to the Director of Revenue Marketing and focuses on end-to-end channel strategy, budgeting, and performance reporting.

You will translate growth goals into an integrated paid media roadmap and drive a testing culture to continually improve performance across content, creatives, and ABM campaigns.