Full-Funnel Paid Media Lead (LinkedIn & More)

Constructor; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Unlimited vacation

Fully remote team

Work from home stipend

Stock options

Laptops provided

Training & development budget

Parental leave

Collaborative culture

Job summary

Constructor is seeking a Performance Marketing Specialist to own LinkedIn programs and oversee paid media across LinkedIn, Meta, content syndication, CTV, and podcasts. You’ll turn Sales, Demand Gen, and ABM goals into end-to-end campaigns, owning planning, creative, targeting, pacing, testing, reporting, and optimization.

You’ll work closely with Sales, Customer Marketing, Demand Gen, Creative, Product Marketing, and EMEA teams to drive pipeline and revenue.

Qualifications

• 2-3 years of hands-on paid media experience, ideally within a media agency or performance-focused environment.
• Hands-on experience building and optimizing social campaigns within LinkedIn and Meta, focused on lead generation.
• Working knowledge of conversion tracking, including pixels, UTMs, and primary vs. secondary conversions.
• Experience managing budgets and pacing against goals, preferably optimizing towards leads, pipeline, cost efficiency, and ROI.
• Experience running structured tests and turning results into clear recommendations.

Responsibilities

• Plan, launch, and optimize campaigns across LinkedIn, Meta, content syndication, CTV, and podcasts/audio.
• Build tactical strategies across TOFU, MOFU, and BOFU, and across 1:many, 1:few, and 1:1 programs.
• Translate Sales and Demand Gen goals into plans by stage, persona, and segment.
• Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing.

Skills

Attention to detail

Analytical thinking

Clear writing

Self-starter

Project management

Tools

Hubspot

6sense

Dreamdata

Asana

Salesforce

Job description

Constructor is seeking a Performance Marketing Specialist to own LinkedIn programs and oversee paid media across LinkedIn, Meta, content syndication, CTV, and podcasts. You’ll turn Sales, Demand Gen, and ABM goals into end-to-end campaigns, owning planning, creative, targeting, pacing, testing, reporting, and optimization.

You’ll work closely with Sales, Customer Marketing, Demand Gen, Creative, Product Marketing, and EMEA teams to drive pipeline and revenue.