Paid Media Manager

Doctronic; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Hybrid NYC or remote CA

Flexible time off

Parental Leave 12 weeks

Job summary

Doctronic seeks a Paid Media Manager to own paid acquisition across Google, Meta, TikTok, CTV, direct mail, and more. You will structure and scale channels, guide creative development, and report insights to leadership in a fast-paced, regulated setting.

You will manage budgets, run experiments, ensure privacy-first measurement, and collaborate with internal/external teams to drive growth. Hybrid NYC or remote CA options are available.

Qualifications

• 7+ years running paid acquisition across SEM, paid social, and other channels
• Hands-on in two or more channels (Google, Meta, TikTok, CTV, direct mail)
• Strong analytical capabilities to run numbers independently
• Adept at using AI to aid media planning, buying, and optimization
• Comfortable in fast-paced, ambiguous environments with large budgets
• Direct communicator who shares informed recommendations

Responsibilities

• Run and scale paid efforts across all channels with budget ownership and optimization
• Design and drive experiments to uncover growth opportunities
• Work within health-category tracking limits and coordinate with marketing engineering on measurability
• Propose and implement new channel mix strategies and scale them
• Write briefs for creative teams and guide testing structure
• Own reporting and budget planning in partnership with analytics lead, including incrementality testing

Skills

Paid acquisition

SEM

Paid social

Budget ownership

Analytics

AI in media planning

Tools

Google Ads

Meta Ads

TikTok Ads

CTV/OTT

Direct mail platforms

Job description

Paid Media Manager

New York City, NY, or CA • Reports to SVP of Marketing and Growth

About Doctronic

Doctronic is the first AI legally authorized to practice medicine. We are processing millions of consultations monthly with 99%+ treatment plan accuracy validated by board-certified clinicians.

About the role

As the paid media manager, you will own paid acquisition across every channel we run: Google, Meta, TikTok, CTV, direct mail, and other channels. This is an individual contributor role with real channel ownership. You'll craft and execute the strategy for how the channels are structured, tested, and scaled, and work with internal and external creative teams to guide creative development. Working with our analytics lead, you'll dig for insights, and provide detailed reporting to the leadership team.

What you'll do

Run and scale paid efforts

• Own strategy and execution across our live channels, including account and campaign structure, budgets, bidding, and ongoing optimization to achieve business goals

• Devise and drive ongoing experimentation that generates actionable learnings and helps us find new growth opportunities

• Work inside health-category, HIPAA-compliant limits on tracking and targeting, and partner with marketing engineering on what can be measured with privacy as priority

• Propose strategic and novel ways to diversify our channel mix. Then execute and scale

Guide the creative

• Write the briefs that tell our internal and external creative teams what each channel needs next, then share results to inspire the next round of creative

• Own the testing structure that isolates variables and applies learnings to future work

• Ensure all creative passes clinical review

Own reporting & budget

• In partnership with our analytics lead, you’ll own ongoing reporting on our paid efforts, including incrementality testing

• Recommend budgets grounded in data to increase our rate of growth
  

Who you are

• 7+ years running paid acquisition across SEM, paid social, and other channels, with direct budget ownership, including at least one channel you took from zero to material scale

• Hands on keyboard in at least two of Google, Meta, TikTok, connected TV, and direct mail, and eagerness to quickly learn those you don't have experience with

• Strong analytical capabilities. While we have an analytics team, you should be able to run the numbers yourself

• You’re adept at how AI can help media planning, buying, and optimization, and excited by developing new tools to improve the impact of your efforts

• Comfortable in a fast-paced, often ambiguous environment, and deploying increasingly large budgets

• A direct communicator who readily shares informed recommendations
  

Nice to have

• Consumer health, telehealth, or another regulated category where you’ve been restricted in terms of what you can say and who you can reach

• Enough fluency in a BI tool (and/or Claude) to answer your own questions without filing a ticket
  

What we offer

• Competitive comp Salary + Equity — you grow with us

• Flexible time off We trust you to manage your time

• Hybrid in New York City or remote in California working directly alongside the SVP of Marketing and Growth and both co-CEOs

• Parental Leave 12 weeks fully paid parental leave for all parents, regardless of gender or path to parenthood — no distinction between birthing and non-birthing parents

Reports to: SVP of Marketing and Growth Location: New York City, NY (Hybrid) or CA (Remote)

Doctronic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.