Paid Media Manager

Doctronic; New York (NY); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation

Equity

Flexible time off

Hybrid in NYC or remote in CA

Parental leave

Job summary

Doctronic is seeking a Paid Media Manager in New York City or California to own paid acquisition across Google, Meta, TikTok, and more. You will structure, test, and scale channels, guiding creative with internal and external teams and delivering insights to leadership.

You will manage budgets, run experiments, ensure HIPAA-compliant tracking, and partner with analytics to report on performance and growth.

Qualifications

• 7+ years running paid acquisition across SEM, paid social, and other channels, with direct budget ownership.
• Hands on in at least two of Google, Meta, TikTok, connected TV, and direct mail; eager to learn others.
• Strong analytical capabilities; able to run numbers independently.
• Adept at how AI can help media planning, buying, and optimization.
• Comfortable in a fast-paced, often ambiguous environment with large budgets.
• Direct communicator who shares informed recommendations.

Responsibilities

• Own strategy and execution across live channels: structure, budgets, bidding, and optimization.
• Design and drive experiments to uncover growth opportunities.
• Ensure privacy-first tracking within HIPAA-compliant limits; collaborate with marketing engineering.
• Propose and execute diversification of channel mix to unlock growth.
• Write briefs for creative teams and share results to inform next rounds.
• Own testing framework and apply learnings to future work.
• Ensure all creative passes clinical review.
• Lead reporting with analytics to measure impact and guide budgeting decisions.

Skills

Paid media ownership

Budget ownership

Analytical skills

AI in media planning

Tools

Google

Meta

TikTok

Connected TV

Direct mail

Job description

Paid Media Manager

New York City, NY, or CA • Reports to SVP of Marketing and Growth

About Doctronic

Doctronic is the first AI legally authorized to practice medicine. We are processing millions of consultations monthly with 99%+ treatment plan accuracy validated by board-certified clinicians.

About the role

As the paid media manager, you will own paid acquisition across every channel we run: Google, Meta, TikTok, CTV, direct mail, and other channels. This is an individual contributor role with real channel ownership. You'll craft and execute the strategy for how the channels are structured, tested, and scaled, and work with internal and external creative teams to guide creative development. Working with our analytics lead, you'll dig for insights, and provide detailed reporting to the leadership team.

What you'll do

Run and scale paid efforts

• Own strategy and execution across our live channels, including account and campaign structure, budgets, bidding, and ongoing optimization to achieve business goals

• Devise and drive ongoing experimentation that generates actionable learnings and helps us find new growth opportunities

• Work inside health-category, HIPAA-compliant limits on tracking and targeting, and partner with marketing engineering on what can be measured with privacy as priority

• Propose strategic and novel ways to diversify our channel mix. Then execute and scale

Guide the creative

• Write the briefs that tell our internal and external creative teams what each channel needs next, then share results to inspire the next round of creative

• Own the testing structure that isolates variables and applies learnings to future work

• Ensure all creative passes clinical review

Own reporting & budget

• In partnership with our analytics lead, you’ll own ongoing reporting on our paid efforts, including incrementality testing

• Recommend budgets grounded in data to increase our rate of growth
  

Who you are

• 7+ years running paid acquisition across SEM, paid social, and other channels, with direct budget ownership, including at least one channel you took from zero to material scale

• Hands on keyboard in at least two of Google, Meta, TikTok, connected TV, and direct mail, and eagerness to quickly learn those you don't have experience with

• Strong analytical capabilities. While we have an analytics team, you should be able to run the numbers yourself

• You’re adept at how AI can help media planning, buying, and optimization, and excited by developing new tools to improve the impact of your efforts

• Comfortable in a fast-paced, often ambiguous environment, and deploying increasingly large budgets

• A direct communicator who readily shares informed recommendations
  

Nice to have

• Consumer health, telehealth, or another regulated category where you’ve been restricted in terms of what you can say and who you can reach

• Enough fluency in a BI tool (and/or Claude) to answer your own questions without filing a ticket
  

What we offer

• Competitive comp Salary + Equity — you grow with us

• Flexible time off We trust you to manage your time

• Hybrid in New York City or remote in California working directly alongside the SVP of Marketing and Growth and both co-CEOs

• Parental Leave 12 weeks fully paid parental leave for all parents, regardless of gender or path to parenthood — no distinction between birthing and non-birthing parents

Reports to: SVP of Marketing and Growth Location: New York City, NY (Hybrid) or CA (Remote)

Doctronic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.