Growth Marketing Manager

Rugiet Health; Austin (TX); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k)

Job summary

Rugiet Health is seeking a Growth Marketing Manager to own paid social from prospecting to retargeting across Meta and TikTok in a remote-first team. You will manage multi-million-dollar monthly budgets, partner with creative to build a high-velocity testing engine, and track CAC, incrementality, and revenue per dollar spent.

You think like a strategist but operate like an analyst, constantly optimizing performance and scaling efficiently in a regulated healthcare context.

Qualifications

• 6+ years in performance marketing with 3+ years managing high-scale Paid Social directly.
• Deep hands-on expertise in Meta Ads Manager and TikTok Ads Manager (AppLovin a plus).
• Experience managing $50M+ in annual ad spend with measurable efficiency outcomes.
• Advanced analytics skills — Excel/Sheets, Looker, Tableau, or equivalent; you build your own dashboards.
• Proven track record running structured A/B and multivariate tests across creative, audience, and bidding.
• D2C subscription and/or telehealth experience strongly preferred.
• Regulated industry or telemedicine background is a significant advantage.

Responsibilities

• Paid Social Execution: manage campaigns across Meta, TikTok, and emerging channels from prospecting to retargeting.
• Budget & Efficiency: handle 7-figure monthly budgets with CAC targets and scaling.
• Creative Strategy & Testing: develop hypotheses, design tests, analyze results, and feed the loop.
• Attribution & Analytics: sharpen models and measure true incrementality; build dashboards.
• Landing Page Optimization: collaborate with Digital Product to improve post-click conversion.
• Compliance: ensure all creative and targeting comply with FDA, FTC, and HIPAA requirements.

Skills

Performance marketing

Paid social management

Meta Ads Manager

TikTok Ads Manager

Analytics & dashboards

A/B testing

D2C telehealth

Regulated industry

Tools

Looker

Tableau

Excel/Sheets

AppLovin

Job description

About this position

Rugiet was founded on the belief that men's health has been underserved by an industry too comfortable with mediocre results. We built Ready, a patented, clinician-prescribed combination therapy that set a new standard for erectile dysfunction treatment -- and then we proved the model by scaling it to tens of thousands of patients without a single retail shelf.

That success wasn't luck. It came from combining rigorous clinical science with a direct-to-patient model that removes the friction, the stigma, and the middlemen that have kept effective care out of reach for too long. Patients get better outcomes. We learn faster. The flywheel keeps spinning.

Now we're applying that same formula to a broader vision of men's health -- sleep, hair loss, weight management, testosterone, and a supplements line built to the same standard as everything else we make. Each new category is an opportunity to do what we did in sexual health: find where the market is settling, build something better, and get it directly to the people who need it.

We're an Inc5000 remote-first team of builders, clinicians, marketers, and operators who move fast and take the work seriously. If you want to work on problems that matter, with people who hold themselves accountable, and at a company that's already proven its model -- this is the place.

The Role

Rugiet disrupted men's sexual health with a patented, clinical solution that outperforms everything else on the market. Now we're scaling into sleep, hair loss, weight management, and beyond -- and paid social is one of the primary engines driving that growth.

We're looking for a Growth Marketing Manager who owns Paid Social end to end. You'll manage multi-million dollar monthly budgets across Meta and TikTok, partner with creative to build a high-velocity testing machine, and obsess over the numbers that actually matter: CAC, incrementality, and revenue per dollar spent. You think like a creative strategist but operate like an analyst. You don't wait to be told performance is down -- you're already fixing it.

What You'll Own

Paid Social Execution. Day-to-day management and optimization of campaigns across Meta, TikTok, and emerging channels. Full-funnel ownership from prospecting through retargeting.

Budget & Efficiency. You'll manage 7-figure monthly budgets with strict CAC targets. Scaling spend and maintaining efficiency aren't at odds here -- that's the job.

Creative Strategy & Testing. Partner with the Creative team to build a structured testing engine. You develop hypotheses, design the tests, read the results, and feed the loop. You know what stops a scroll for our patient personas and you know how to prove it.

Attribution & Analytics. Work with our Analytics team to sharpen attribution models and measure true incrementality. You should be comfortable building your own dashboards and not waiting on someone else to tell you what's happening.

Landing Page Optimization. Collaborate with Digital Product to make sure the post-click experience converts. The ad getting the click is half the job.

Compliance. All creative, targeting, and messaging must adhere to FDA, FTC, and HIPAA requirements. Healthcare experience matters here.

You're a Fit If...

You treat CAC targets like a personal commitment, not a guideline. When platform changes hit, you're already engineering the workaround before leadership asks. You have opinions about creative -- strong ones, backed by data. You've managed $50M+ in annual spend and you didn't just survive it, you found efficiency others missed. You move fast, test faster, and document what you learn.

This Isn't for You If...

You need a lot of process to get started. You report problems without bringing solutions. You think "we're waiting on the creative team" is an acceptable status update. You've never managed more than a few hundred thousand a month.

Requirements

• 6+ years in performance marketing, with 3+ years managing high-scale Paid Social directly
• Deep hands-on expertise in Meta Ads Manager and TikTok Ads Manager (AppLovin a plus)
• Experience managing $50M+ in annual ad spend with measurable efficiency outcomes
• Advanced analytics skills -- Excel/Sheets, Looker, Tableau, or equivalent; you build your own dashboards
• Proven track record running structured A/B and multivariate tests across creative, audience, and bidding
• D2C subscription and/or telehealth experience strongly preferred
• Regulated industry or telemedicine background is a significant advantage

Compensation

Competitive base salary commensurate with experience, performance bonus, and equity. Full benefits including health, dental, vision, and 401(k).