PAID MEDIA MANAGER

Rebellion Group; Cheshire (CT); On-site; USD 90,000 - 130,000; Full time

Job summary

Rebellion Group in Connecticut is seeking a results-driven Paid Media Manager to craft and execute data-informed media strategies across digital and traditional channels, including social, programmatic, TV, radio, and print. You will lead planning, collaboration with creative teams, and measurement.

You will oversee end-to-end campaign execution, budgets, vendor relationships, and optimization, using analytics to drive performance and share learnings.

Responsibilities

• Media Strategy And Planning: Develop integrated media strategies that align with client goals and audience insights across digital and traditional channels.
• Campaign Execution And Optimization: Lead the execution of media campaigns, manage placements, budgets, vendor relationships, and optimization with data-driven insights.
• Performance Reporting And Insights: Monitor campaign performance with tools like Google Analytics and Looker Studio; present actionable insights and recommendations.
• Client Engagement And Team Collaboration: Partner with Strategy, Account, Creative, and Analytics teams; communicate results to clients and mentor junior staff.

Job description

Job Description

Paid Media, Manager

We're seeking a results-driven Paid Media Manager to craft and execute impactful, data-informed media strategies that drive measurable results. In this role, you'll oversee the end-to-end media planning and campaign execution process across diverse advertising channels, working collaboratively to exceed client expectations. This position requires a blend of strategic thinking, hands-on execution, and a focus on driving desirable, realistic outcomes for clients.

Key Responsibilities

Media Strategy And Planning

• Develop integrated media strategies that align with client goals and target audience insights, focusing on innovation across digital and traditional channels, including social, programmatic, CTV, TV, radio, and print.
• Leverage data, market research, and analytics to guide media strategies and continuously improve campaign performance.

Campaign Execution And Optimization

• Lead the execution of media campaigns, managing placement, scheduling, budget allocation, and vendor relationships.
• Perform daily campaign strategy and management, leveraging data-driven insights to scale recommendations. Drive performance through keyword research, ad copy development, landing page optimization, and in-depth analysis.
• Implement, manage, and refine campaigns across platforms such as Google Ads, Meta, LinkedIn, and Programmatic demand-side platforms (DSPs), including traditional media vendor management.

Performance Reporting And Insights

• Monitor and analyze campaign performance using tools like Google Analytics, Agency Analytics, Looker Studio, Call Rail, and other measurement platforms.
• Work closely with our data science team to dive deeper into metrics and make strategic decisions around campaign optimizations.
• Prepare and present performance reports with actionable insights and recommendations for continuous improvement.

Client Engagement And Team Collaboration

• Serve as a trusted partner to clients in conjunction with the Strategy and Account teams, providing expert guidance throughout the campaign lifecycle.
• Collaborate with internal teams, including creative, account management, strategy, and analytics, to ensure alignment and consistency.
• Clearly communicate campaign strategies, processes, and results to clients and internal stakeholders.
• Mentor and guide junior team members to develop their skills in media strategy and execution.

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