Senior Paid Media Manager (Remote)

Silverback Strategies; Oregon; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Silverback Strategies is a performance marketing agency focused on helping marketers grow and capitalize on change. The Senior Paid Media Manager will lead as a true paid media expert, developing and managing a portfolio of campaigns, and building strong client relationships.

You’ll collaborate with Creative, Measurement, SEO, and Client Services teams to drive testing, optimization, and overall success of client media strategies across Search and Social platforms.

Qualifications

• >=3 years of paid media management for multiple clients

Responsibilities

• Drive strategy, innovation, and performance of multiple client Paid Media campaigns
• Own the success of a portfolio of client accounts (3-5)
• Plan, implement, and audit paid media campaigns aligning with client KPIs
• Execute campaigns across Search and Social platforms (Google, Meta, LinkedIn, TikTok)
• Pioneer testing of new media channels and tools
• Collaborate with Creative and Measurement teams on strategy and analytics
• Collaborate with SEO for cross-channel marketing
• Create, analyze, and present paid media performance reports to clients
• Utilize tools to maximize efficiency and effectiveness of accounts
• Lead client calls and maintain strong relationships
• Retain and grow client portfolios through communication and storytelling
• Communicate timelines and client expectations clearly
• Stay updated on industry trends and best practices
• Support sales enablement and upsell opportunities
• Delegate tasks to juniors and ensure quality

Skills

Paid media

Strategy

Client management

Google Ads

Meta Ads

LinkedIn

TikTok Ads

Analytics

Reporting

Team mentoring

Tools

GA4

Google Tag Manager

Excel

Job description

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work. We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference.

Our new Senior Paid Media Manager will serve as a premier subject matter expert in all things related to Paid Media. You will act as a true paid channel expert, developing and managing a portfolio of Paid Media accounts and marketing campaigns, building great relationships, managing projects and deliverables, and growing accounts.

The Senior Paid Media Manager is expected to work cross-functionally, finding opportunities to enhance our clients’ overall digital programs through Paid initiatives and complementary strategies with other services. You'll collaborate internally with teammates in Creative, Measurement, SEO, and Client Services functions. You'll be the true face of Paid Media for your assigned clients, and will spearhead the kickoff, development, tactical execution, and ongoing testing, optimization, and overall success of your clients’ media strategies & performance.

You’ll work on a team of other Paid Media Specialists and Managers, but as the Sr. Manager, will be expected to go "above and beyond" to exemplify excellence in your work & contribute to internal initiatives like developing media best practices, disseminating industry updates, and enhancing Silverback’s overall media product. You'll serve as a role model and mentor to your peers, and in some cases, will even directly manage 1-2 junior teammates.

What You'll Do

• Responsible for driving the strategy, innovation, and performance of multiple client Paid Media strategies
• Fully "own" the success of a portfolio of a few (3-5) client accounts
• Plan, implement, and audit paid media campaigns & strategies that align with client KPIs and marketing goals
• Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)
• Pioneer testing and deployment of "outside the box" media channels & tools
• Collaborate closely with internal teammates in our Creative and Measurement teams to drive successful creative strategy/performance & analytics measurement, tag management, etc
• Collaborate cross-functionally whenever appropriate (i.e. on multiservice clients) with counterparts in SEO to drive successful cross-channel marketing strategy for clients
• Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients
• Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
• Serve as the lead point of contact for all things Paid Media for your "owned" clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships
• Successfully retain & even grow your assigned client portfolio through best-in-class communication, storytelling, presentation, and relationship building
• Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change
• Understand the client's industry, audience and goals and stay on top of industry changes, trends, and best practices
• Play a close role in sales enablement, including but not limited to identifying upsell/cross-sell opportunities and contributing to sales pitches, client onboardings/kickoffs, etc
• Effectively delegate support tasks as appropriate to junior teammates; manage quality assurance for teammates