Senior Media Manager

Insight Global (United States); Atlanta (GA); On-site; USD 120,000 - 130,000; Full time

Job summary

Insight Global seeks a Senior Media Manager to lead the strategy, planning, execution and optimization of integrated paid media programs for clients. This role is highly client-facing, translating business objectives into media strategies and presenting to senior stakeholders.

You will own media strategy and performance across a portfolio of clients and collaborate with executives to drive measurable results.

Qualifications

• Leads development of integrated media strategies aligned to client objectives and KPIs.
• Develops cross-channel media plans across paid search, paid social, Performance Max, display/programmatic, video and emerging channels.
• Creates annual, quarterly and campaign-level media plans and forecasts.
• Acts as primary media SME and trusted advisor for assigned clients.
• Presents strategy, performance, insights and recommendations in client meetings.
• Translates data into clear business implications for marketing stakeholders and executives.

Responsibilities

• Develop integrated media strategies aligned to client objectives and KPIs.
• Create cross-channel media plans across multiple paid channels.
• Forecast annual, quarterly, and campaign-level media plans.
• Serve as media SME and advisor for client relationships.
• Lead client meetings with strategy, performance, insights, and recommendations.
• Translate complex data into actionable business implications for stakeholders.
• Identify opportunities and changes in performance early to preempt client concerns.
• Oversee media activation, optimization and QA across platforms.
• Manage budgets, pacing and forecasts; reallocate investment as needed.
• Collaborate with analytics on attribution, tracking and measurement quality.
• Prepare recurring client performance reports.
• Suggest AI-driven opportunities to improve efficiency and results.

Skills

Media strategy

Cross-channel planning

Client-facing

Presentation to executives

Data interpretation

AI and automation in media

Budget management

Team mentoring

Tools

Google Ads

Google Tag Manager

Looker Studio

Salesforce

HubSpot

Marketo

Job description

Job Description

Our client is seeking a Senior Media Manager to lead the strategy, planning, execution and optimization of integrated paid media programs for their clients. This is a highly client-facing role for someone who can move comfortably between the big picture and the details—translating business objectives into media strategies, presenting recommendations to senior client stakeholders, and ensuring campaigns deliver measurable results. The Senior Media Manager will own media strategy and performance across a portfolio of clients. You will be expected to understand what is happening within the platforms while also looking beyond individual channel metrics to determine what media is contributing to the client's broader business objectives. The ideal candidate is strategic, analytical and curious, with strong paid media expertise and the confidence to serve as a trusted advisor to clients. You will report to the Director of Omni-Channel Marketing.

• Lead development of integrated media strategies aligned to client business objectives, audiences and KPIs
• Develop cross-channel media plans spanning paid search, paid social, Performance Max, display/programmatic, video and emerging channels as appropriate
• Develop annual, quarterly and campaign-level media plans and forecasts
• Serve as a primary media subject-matter expert and trusted advisor for assigned client relationships
• Lead media conversations during client meetings, confidently presenting strategy, performance, insights and recommendations
• Translate complex media and performance data into clear business implications for both marketing stakeholders and senior executives
• Proactively identify opportunities, challenges and changes in performance before they become client concerns
• Partner with account and strategy leadership on client planning, growth opportunities and executive-level presentations
• Oversee campaign architecture, activation, optimization and quality assurance across paid media platforms
• Manage media budgets, pacing and forecasts, proactively reallocating investment based on performance and opportunity
• Analyze campaign and customer data to identify trends, opportunities and actionable insights
• Partner with analytics teams to evaluate attribution, conversion tracking and measurement quality
• Ensure campaign implementation, trafficking, tracking and QA processes meet Sagepath Reply standards
• Lead development and presentation of recurring client performance reporting
• Identify cross-channel, audience, creative and conversion insights that improve both media performance and broader marketing strategy
• Develop forecasts, scenarios and investment recommendations to help clients make informed budget decisions
• Develop POVs and thought leadership that translate industry changes into practical implications for clients
• Identify opportunities to use AI and automation to improve campaign management, analysis, optimization and media planning
• Maintain strong relationships with media platforms, technology partners and vendors

Salary range between $120-130K depending on skills and experience.

Skills and Requirements

• Lead development of integrated media strategies aligned to client business objectives, audiences and KPIs
• Develop cross-channel media plans spanning paid search, paid social, Performance Max, display/programmatic, video and emerging channels as appropriate
• Develop annual, quarterly and campaign-level media plans and forecasts
• Serve as a primary media subject-matter expert and trusted advisor for assigned client relationships
• Lead media conversations during client meetings, confidently presenting strategy, performance, insights and recommendations
• Translate complex media and performance data into clear business implications for both marketing stakeholders and senior executives
• Proactively identify opportunities, challenges and changes in performance before they become client concerns
• Partner with account and strategy leadership on client planning, growth opportunities and executive-level presentations
• Oversee campaign architecture, activation, optimization and quality assurance across paid media platforms
• Manage media budgets, pacing and forecasts, proactively reallocating investment based on performance and opportunity
• Analyze campaign and customer data to identify trends, opportunities and actionable insightsPartner with analytics teams to evaluate attribution, conversion tracking and measurement quality
• Ensure campaign implementation, trafficking, tracking and QA processes meet Sagepath Reply standards
• Lead development and presentation of recurring client performance reporting
• Identify cross-channel, audience, creative and conversion insights that improve both media performance and broader marketing strategy
• Develop forecasts, scenarios and investment recommendations to help clients make informed budget decisions
• Develop POVs and thought leadership that translate industry changes into practical implications for clients
• Identify opportunities to use AI and automation to improve campaign management, analysis, optimization and media planning
• Maintain strong relationships with media platforms, technology partners and vendors

Need hands on in Meta Facebook and Google Paid media not organic social Media budget Target budget having managed- annual budgets of $1 million or more would be ideal

• Agency or consulting experience
• Experience managing or mentoring junior media professionals
• Experience with B2B and B2C media strategies
• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot or Marketo
• Familiarity with Google Tag Manager, Looker Studio and/or data visualization platforms
• Experience with account-based marketing (ABM) media strategies
• Experience supporting new business pitches and organic account growth
• Experience applying AI and automation to media planning, activation, optimization or analysis
• Google Ads and/or other relevant platform certifications

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [e-mail].