Paid Media Lead — B2B Growth & Pipeline Strategy

Fidelity Information Services, LLC; New York (NY); On-site; USD 122,000 - 207,000; Full time

Benefits offered by this job

Opportunities to make an impact in Fin

Internal career growth opportunities

Personal and professional learning

Inclusive, diverse work environment

Resources to give back to your komunit

Job summary

Fidelity Information Services, LLC in New York is hiring a Manager, Paid Media to own the multi-million-dollar paid media engine and drive our commercial pipeline. You will set the strategy, manage budgets, and coordinate with the agency, turning data into actionable insights for executives.

The role is hands-on and requires deep B2B lead gen experience, strong storytelling, and the ability to partner with data and analytics teams to link performance to conversions across the funnel.

Qualifications

• 8+ years in paid media with hands-on depth in B2B lead generation.
• Experience in financial technology a plus.
• Proven track record of lead generation and growth strategies that drive pipeline and revenue beyond the click.
• Experience managing agencies with clear objectives and accountability.
• Strong collaboration across marketing capabilities including product marketing, demand generation, digital and creative.
• Ability to present insights and recommendations to senior stakeholders.

Responsibilities

• Turn commercial priorities into a lead generation strategy across content syndication and paid social, with clear objectives, channel strategy and an investment plan.
• Forecast and allocate a multi-million-dollar program and move money fast toward what’s working.
• Be the senior day-to-day lead for our media agency. Set direction, challenge thinking and demand sharper testing and real innovation.
• Work with our data and analytics teams to connect platform performance to conversions through our funnel, then tell that story clearly to senior stakeholders and the executive team.

Skills

Lead generation

Agency management

Data storytelling

Communication

Project management

Cross-functional collaboration

Tools

SEO

Website optimization

Digital analytics

Job description

Fidelity Information Services, LLC in New York is hiring a Manager, Paid Media to own the multi-million-dollar paid media engine and drive our commercial pipeline. You will set the strategy, manage budgets, and coordinate with the agency, turning data into actionable insights for executives.

The role is hands-on and requires deep B2B lead gen experience, strong storytelling, and the ability to partner with data and analytics teams to link performance to conversions across the funnel.