Solution Architect, Customer Data

Knowit Training; Houston (TX); On-site; USD 140,000 - 200,000; Full time

Job summary

Knowit Training is seeking an accomplished Architect to define and deliver architectures for CDP, Customer Master Data, and personalization across MarTech platforms. You will lead identity resolution, data governance, and real-time decisioning initiatives with strong collaboration across Marketing, IT, and Data Science.

The role requires 8+ years in data/MarTech and hands-on experience with major platforms.

Qualifications

• 8+ years in customer data, data engineering, or MarTech domains.
• 3+ years in marketing technology architecture including personalization and customer engagement solutions.
• MarTech domain expert skilled in customer data, clickstream, identity resolution, segmentation, and activation across owned, paid, and partner channels.
• Proven expertise in CDP (COTS or in-house), Customer Master Data management, CRM/loyalty systems, and Customer 360 solutions.
• Experience defining identity resolution strategies and understanding tradeoffs across CDP, data warehouse, and external identity providers.
• Experience implementing privacy, consent management, and data governance frameworks, including consent enforcement and data lineage.

Responsibilities

• Define and deliver solution architectures for CDP and Customer Master Data.
• Ensure seamless integration between MarTech platforms and data ecosystems.
• Govern identity resolution strategies and consent enforcement.
• Architect real-time and batch personalization and decisioning.
• Evaluate vendor platforms and optimize cost and usage.
• Collaborate with Marketing, IT, and Data Science to align roadmaps.

Skills

MarTech Architecture

Data Modeling

Identity Resolution

Privacy & Governance

Real-time Personalization

Cloud Architecture

Education

Bachelor's degree in Computer Science or related field

Master's degree a plus

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Braze

HubSpot

Google Analytics

Job description

Architecture & Design: Define and deliver solution architectures for CDP, Customer Master Data, Customer 360, marketing automation, personalization, and attribution ecosystems. Establish target-state architecture across CDP, Data Warehouse, and Customer Master Data with clear separation of concerns between data mastering, activation, and analytics.

Integration: Ensure seamless connectivity between MarTech platforms, AdTech tools, data platforms, CMS/DAM systems, and analytics ecosystems.

Identity & Governance: Define and govern identity resolution, enterprise customer ID strategy, and consent enforcement, ensuring compliance with privacy regulations and enterprise data policies.

Personalization & Decisioning: Architect real-time and batch decisioning frameworks, enabling scalable personalization, experimentation, and ML-driven customer engagement.

Data & Content Technology Strategy: Define standards for data flows, identity management, customer mastering approaches, and content governance across platforms.

Retail Media & Activation: Enable first-party data activation across paid media and Retail Media Networks, supporting audience creation, targeting, and monetization.

Vendor Strategy & Cost Optimization: Evaluate MarTech and AdTech platforms, drive build vs buy decisions, and optimize platform usage and cost, including CDP unit economics.

Innovation & Strategy: Stay ahead of trends in MarTech, AdTech, AI, and analytics, recommending new technologies and approaches that drive measurable business outcomes.

Governance & Oversight: Serve as design authority for customer data and marketing technology, ensuring scalability, security, compliance, and alignment with enterprise architecture standards.

Collaboration: Partner with Marketing, Product, IT, Data Science, and vendors to align on roadmaps, define capability-driven Architecture models, and deliver reusable, scalable solutions.

Qualification:

Bachelor's degree in Computer Science, Information Systems, Engineering, Or a realted field (Master's degree a plus)

8+ years of experience in customer data, data engineering, orMarTechdomains, with at least 3 years in marketing technology architecture, including personalization and customer engagement solutions

MarTechdata domain expert skilled in customerdata,clickstream, identity resolution, segmentation, and activation across owned, paid, and partner channels.

Provenexpertisein CDP (COTS or in-house), Customer Master Data management, CRM/loyalty systems, and Customer 360 solutions.

Experience defining identity resolution strategies (first-party, hybrid, and third-party) and understanding tradeoffs across CDP, data warehouse, and external identity providers.

Experience implementing privacy, consent management, and data governance frameworks, including consent enforcement and data lineage.

Experience designing architectures for personalization, ML decisioning, loyalty programs, closed-loop measurement, and attribution.

Hands-on experience with marketing automation platforms (ESP/SMS/Push) integrated with customer data and analytics platforms.

End-to-end experience across theMarTechand AdTech stack, spanning CDP, Customer Master Data, personalization engines, paid media platforms, analytics, attribution, and customer data activation.

Background integrating CMS/DAM platforms with personalization and engagement ecosystems.

Experience supporting Retail Media Networks (RMN), audience monetization, and paid media activation using first-party data.

Experience evaluating and selectingMarTech/AdTech platforms, including build vs buy decisions and vendor architecture assessments.

Skilled in high-volume, high-velocity data ingestion architectures (batch and streaming).

Experience working with Data Science teams to operationalize ML models into customer-facing workflows.

Exposure to AI-driven engagement, automation, and GenAIis considereda plus.

Proficiency with MarTech/AdTech platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, HubSpot, Google Analytics, or similar ecosystems.

Customer Data:Customer Data Platforms, Customer Data Warehouse, Customer Master Data, Customer 360

Identity Resolution:First-party, hybrid, and third-party identity graphs, deterministic and probabilistic matching

Marketing Platforms:ESP/SMS/Push, CRM, CMS/DAM, personalization, and decisioning engines

AdTech/Media:Paid media platforms, attribution frameworks, Retail Media Networks, audience activation

Cloud Platforms:GCP preferred (AWS/Azure acceptable)

Data Platforms:Data lakes, data warehouses,Lakehousepatterns, structured and unstructured databases

Architecture Strategy:Build vs buy evaluation, platform scalability, cost optimization, real-time vs batch tradeoffs

AI/GenAIadoption:LeveragingAI/GenAI across marketing use cases and software development to drive personalization, automation, and engineeringefficiency.

Process Automation:DevOps, AIOps&automation frameworksfor Martech

Excellent communication and presentation skills with the ability to simplify complex concepts for business and executive stakeholders.

Strong problem-solving, creativity, and ability to balance technical rigor with business value.