Paid Media Coordinator, Programmatic - Remote

Zero Gravity Marketing; Madison (CT); Remote; USD 50,000 - 80,000; Full time

Job summary

An innovative marketing firm is on the lookout for a Paid Media Coordinator specializing in programmatic advertising. This exciting role involves managing and optimizing campaigns across various demand-side platforms, including StackAdapt. The ideal candidate will have a solid foundation in digital media buying, audience targeting, and data analysis. If you are passionate about driving results through data-driven marketing strategies and want to work in a dynamic environment, this position offers a fantastic opportunity to grow your skills and make a significant impact on client success.

Qualifications

• 1+ years of experience in programmatic advertising or digital marketing.
• Strong analytical skills for data interpretation and campaign optimization.

Responsibilities

• Manage and optimize programmatic campaigns across various platforms.
• Leverage data insights for targeting and ad placements for maximum ROI.

Skills

Analytical Skills

Digital Media Buying

Audience Targeting

Campaign Optimization

Education

Bachelor's degree in Marketing

Bachelor's degree in Advertising

Tools

StackAdapt

Google Analytics

Google Tag Manager

Job description

Job Summary:

Zero Gravity Marketing is seeking a Paid Media Coordinator, Programmatic to join our growing team. This role specializes in programmatic advertising and will focus on managing campaigns across platforms like StackAdapt and other demand-side platforms (DSPs). The ideal candidate has a strong foundation in digital media buying, audience targeting, data analysis, and campaign optimization.

Key Responsibilities:

• Work with Senior team members to plan, execute, and optimize programmatic campaigns with DSPs (StackAdapt, etc.)
• Oversee programmatic campaigns across CTV, Display, Audio, etc.
• Monitor campaign performance, adjusting bidding strategies, audience segmentation, and creative rotation for continuous improvement.
• Leverage data-driven insights to optimize targeting, ad placements, and creative elements for maximum efficiency and ROI.
• Implement A/B testing strategies to enhance campaign effectiveness, including audience segmentation, creative variations, and landing page optimization.
• Collaborate with internal teams to ensure seamless execution of programmatic initiatives aligned with client objectives.
• Stay up-to-date on programmatic trends, platform updates, and best practices to maintain a competitive edge in the industry.
• Report and present key performance metrics to stakeholders, providing insights and recommendations for continuous improvement.
• Manage budgets efficiently, ensuring campaigns meet KPIs and deliver measurable results for clients.

Qualifications:

• At least 1+ year of experience in programmatic advertising, paid media, or digital marketing.
• Hands-on experience with StackAdapt or other DSPs
• Strong analytical skills with the ability to interpret data and optimize campaign performance.
• Experience with audience segmentation, lookalike modeling, and contextual targeting.
• Understanding of programmatic buying and data-driven marketing strategies.
• Proficiency in Google Analytics, Google Tag Manager, and other tracking tools is a plus.
• Strong attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously.
• Bachelor's degree in Marketing, Advertising, or a related field preferred.