Manager, Paid Media & Acquisition

Bally's Interactive; Bisbee (AZ); On-site; USD 90,000 - 110,000; Full time

Job summary

Bally's Interactive in the United States seeks a senior Paid Media Manager to plan, execute, and optimize campaigns across digital and traditional channels, driving new customer acquisition. You will own budgets, audience strategies, and partner with Creative, Brand, CRM, and Analytics to ensure consistent messaging and performance.

You will deploy AI-powered bidding and attribution insights, build dashboards, and pilot new adtech tools.

Qualifications

• Experience planning and optimizing paid media across multiple channels (digital and traditional).
• Strong collaboration with Creative, Brand, CRM, and Analytics teams to ensure consistency.

Responsibilities

• Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns for new customer acquisition.
• Manage always-on and campaign budgets, reallocating spend in-flight based on performance.
• Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets.
• Negotiate with agencies, networks, and platforms to secure premium inventory and stay ahead of product changes.
• Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar.
• Negotiate rates and placements with media vendors and manage flighting.
• Time offline media to amplify key digital acquisition moments.
• Measure offline impact through geo-lift, search lift, and promo code attribution.
• Pilot emerging AI and adtech tools and bring the best into the always-on stack.

Skills

Digital Media

Cross-Channel Planning

Budget Management

AI Optimization

Job description

Responsibilities:

Digital Media

• Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition
• Manage always-on and campaign budgets, reallocating spend in-flight based on performance
• Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets
• Negotiate with agencies, networks, and platforms to secure premium inventory and stay ahead of product changes

Traditional & Offline Media

• Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar
• Negotiate rates and placements with media vendors and manage flighting
• Time offline media to amplify key digital acquisition moments
• Measure offline impact through geo-lift, search lift, and promo code attribution

Cross-Channel Planning

• Own the end-to-end paid media budget, forecasting spend and new customer volume by channel
• Partner with Creative, Brand, CRM, and Analytics to keep messaging and offers consistent
• Report performance, pacing, and recommendations to marketing leadership

AI, Optimization & Performance Analysis

• Deploy AI-powered bidding, budget allocation, and targeting tools to improve media efficiency
• Run high-velocity AI-driven creative and offer tests, and scale winners quickly
• Build dashboards and predictive models (LTV, media mix) to guide budget shifts before spend is wasted
• Partner with Data Science on attribution models that fairly credit digital and offline media
• Pilot emerging AI and adtech tools and bring the best into the always-on stack

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Salary: $90,000 - $110,000 USD

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