Paid Marketing Specialist

Stelleworld; Hayward (CA); On-site; USD 75,000 - 88,000; Full time

Benefits offered by this job

Competitive salary

Paid time off

Paid holidays

401(k) plan

Medical coverage

Dental coverage

Vision coverage

Job summary

Stelle is seeking a Paid Marketing Specialist in California to plan, execute, and optimize paid social media campaigns across Google, Facebook, Instagram, Pinterest, TikTok, and emerging platforms. The role targets a data-driven marketer with 3+ years of experience to drive ROI and reach new customer segments.

You will track performance, interpret data, and make decisions to maximize results while collaborating with creative and analytics teams.

Qualifications

• Bachelor’s degree in Marketing, Data Analytics, Business, or related field.
• 3+ years proven experience in social media advertising with ROI-focused campaigns.
• Proficiency in social media analytics and campaign management tools.
• Strong analytical skills to interpret data and drive decisions.
• Experience in A/B testing, audience targeting, and content optimization.

Responsibilities

• Develop and execute paid social media strategies to maximize ROI and meet KPIs.
• Collaborate with social media and creative teams to produce optimized ad content.
• Monitor campaign performance using CPC, CPM, CTR, and Conversions; refine as needed.
• Conduct A/B tests and data-driven experiments to improve ROI.
• Analyze and report on campaign data; adjust in real-time to reduce waste.
• Allocate and manage ad budgets across channels for optimal spend.
• Stay updated on social media trends and analytics practices.

Skills

Social media advertising

Data analytics

A/B testing

Audience targeting

Content optimization

Project management

Education

Bachelor’s degree in Marketing/Analytics/Business

Tools

Facebook Ads Manager

Google Analytics

Job description

About Stelle

Stelle ( stelleworld.com ) is a mom-trusted dancewear & athleisure brand best known for girls’ ballet and dance essentials . Founded in 2015, our woman-led team has supported modern women, moms, and active kids with quality dancewear, activewear, and timeless athleisure staples.

With over 15 million products sold worldwide, Stelle designs pieces that move seamlessly from the dance studio to daily life. Our e-commerce platform serves a growing community that values both fashion and function, offering apparel that helps girls and women look, feel, and move their best through every stage of life.

Position Summary

As the Paid Marketing Specialist, you will be responsible for planning, executing, and optimizing paid social media campaigns across platforms like Google, Facebook, Instagram, Pinterest, Tiktok, and emerging platforms. This role is ideal for someone with three years of experience who excels in data driven strategy and paid marketing planning, and understands how to drive ROI through precise campaign management. You will use your analytical skills to track performance metrics, interpret data, and make data-backed decisions to maximize campaign results and reach new customer segments.

Key Responsibilities

• Develop and execute paid social media strategies focused on maximizing ROI and meeting key performance indicators (KPIs).
• Collaborate with the social media team and creative team to produce targeted ad content, including images, video, and copy optimized for each platform’s audience and format.
• Use data analysis to monitor and refine campaign performance, focusing on key metrics such as CPC, CPM, CTR, and conversion rates, to make continuous improvements.
• Conduct A/B tests and data-driven experiments to optimize ad creatives, targeting, and budgeting, with a strong emphasis on achieving measurable ROI.
• Analyze, interpret, and report on campaign data to provide actionable insights, making real-time adjustments to improve performance and reduce wasteful ad spend.
• Manage and allocate ad budgets strategically, ensuring that resources are invested in high-performing areas and optimizing spend across channels.
• Stay up-to-date with the latest social media trends, tools, and analytics practices to continually refine campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
• 3+ years of proven experience in social media advertising with a strong portfolio of ROI-focused campaign successes, preferably in the fashion or retail industry.
• Proficiency in social media analytics and campaign management tools, such as Facebook Ads Manager, Google Analytics, and other tracking software.
• Strong analytical skills and experience interpreting data to guide decision-making and drive results.
• Proven experience in A/B testing, audience targeting, and content optimization to maximize ad effectiveness and ROI.
• Highly organized, detail-oriented, and able to manage multiple projects efficiently.

Preferred Skills

• Familiarity with digital marketing tools and strategies, including email marketing platforms, SEO, and social media.
• Ability to work collaboratively with cross-functional teams and contribute to a positive work environment.

What we offer

• Competitive salary: $75,000k – $88,000 based on experience
• Paid time off
• Paid company holidays
• 401(k) plan
• Medical, dental, and vision coverage

Stelle is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.