Paid Marketing Specialist

Forone; Hayward (CA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

401(k) matching

Health insurance

Opportunity for advancement

Paid time off

Dental insurance

Training & development

Job summary

Forone in Hayward, CA is seeking a Paid Marketing Specialist to plan, execute, and optimize paid social campaigns across Google, Facebook, Instagram and Pinterest. The ideal candidate has 3+ years of experience, strong data analysis skills, and a proven ability to drive ROI through targeted campaigns.

You will monitor CPC, CPM, CTR and conversions, conduct A/B tests, allocate budgets, and collaborate with creative teams to tailor ads for each platform.

Qualifications

• 3+ years of proven experience in social media advertising with ROI-focused campaigns.
• Strong analytical skills for data-driven decision making.
• Experience with A/B testing and audience targeting to maximize ROI.
• Ability to manage multiple campaigns and budgets efficiently.
• Proficiency with Facebook Ads Manager and Google Analytics.

Responsibilities

• Develop and execute paid social strategies to maximize ROI.
• Collaborate with social team to create platform-optimized content.
• Use data to monitor CPC, CPM, CTR, and conversions.
• Run A/B tests and experiments to improve ROAS.
• Analyze campaign data and report insights for real-time optimization.
• Manage budgets to allocate spend to high-performing channels.
• Stay updated on social trends and analytics practices.

Skills

Data analysis

Campaign management

ROI optimization

A/B testing

Budget management

Education

Bachelor’s degree in Marketing or Data Analytics

Tools

Facebook Ads Manager

Google Analytics

Job description

Benefits

• 401(k) matching
• Health insurance
• Opportunity for advancement
• Paid time off
• 401(k)
• Dental insurance
• Training & development

Role Overview

As the Paid Marketing Specialist, you will be responsible for planning, executing, and optimizing paid social media campaigns across platforms like Google, Facebook, Instagram, and Pinterest. This role is ideal for someone with three years of experience who excels in data analysis and understands how to drive ROI through precise campaign management. You will use your analytical skills to track performance metrics, interpret data, and make data-backed decisions to maximize campaign results and reach new customer segments.

Key Responsibilities

• Develop and execute paid social media strategies focused on maximizing ROI and meeting key performance indicators (KPIs).
• Collaborate with the social media team to produce targeted ad content, including images, video, and copy optimized for each platform’s audience and format.
• Use data analysis to monitor and refine campaign performance, focusing on key metrics such as CPC, CPM, CTR, and conversion rates, to make continuous improvements.
• Conduct A/B tests and data-driven experiments to optimize ad creatives, targeting, and budgeting, with a strong emphasis on achieving measurable ROI.
• Analyze, interpret, and report on campaign data to provide actionable insights, making real-time adjustments to improve performance and reduce wasteful ad spend.
• Manage and allocate ad budgets strategically, ensuring that resources are invested in high-performing areas and optimizing spend across channels.
• Stay up-to-date with the latest social media trends, tools, and analytics practices to continually refine campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
• 3+ years of proven experience in social media advertising with a strong portfolio of ROI-focused campaign successes, preferably in the fashion or retail industry.
• Proficiency in social media analytics and campaign management tools, such as Facebook Ads Manager, Google Analytics, and other tracking software.
• Strong analytical skills and experience interpreting data to guide decision-making and drive results.
• Proven experience in A/B testing, audience targeting, and content optimization to maximize ad effectiveness and ROI.
• Highly organized, detail-oriented, and able to manage multiple projects efficiently.

Nice-to-have

• Familiarity with digital marketing tools and strategies, including email marketing platforms, SEO, and social media.
• Strong written and verbal communication skills in both English and Mandarin.
• Ability to work collaboratively with cross‑functional teams and contribute to a positive work environment.
• Proficiency in Mandarin is a plus.