Paid Marketing Specialist

Chicknlegs; Cary (NC); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

Flexible schedule

Travel opportunities

Employee discounts

Free snacks and beverages

Professional growth opportunities

Company events and team outings

Career progression opportunities

Job summary

Chicknlegs in Cary, North Carolina is seeking a Paid Marketing Specialist to manage and optimize paid campaigns across platforms such as Meta, Google, and TikTok. The ideal candidate should have 2–5+ years of experience in managing paid media campaigns, a Bachelor’s degree in a related field, and a proven track record in scaling paid channels. This role combines data analysis and creative strategy to drive conversions and brand growth. Competitive salary and flexible schedule are offered.

Qualifications

• 2–5+ years running paid media campaigns.
• Proven track record of scaling paid channels.
• Comfortable working in spreadsheets and analytics tools.

Responsibilities

• Own day‑to‑day management of paid media campaigns across platforms.
• Continuously optimize performance metrics.
• Partner with the creative team for high‑performing ads.

Skills

Paid media campaign management

Data analysis

Creative strategy

Experience with Meta Ads

Experience with Google Ads

Understanding of attribution and funnels

Education

Bachelor’s degree in Marketing, Advertising, or related field

Job description

About the Role

We’re looking for a Paid Marketing Specialist who knows how to turn dollars into serious growth. You’ll own and optimize our paid channels—driving traffic, conversions, and brand love across platforms like Meta, Google, TikTok, and beyond. This role is equal parts analytical and creative: you love the numbers and the scroll‑stopping content.

Responsibilities

• Own day‑to‑day management of paid media campaigns (Meta, Google, TikTok, etc.)
• Launch, test, and scale campaigns across multiple channels
• Continuously optimize for performance (ROAS, CPA, CTR, LTV)
• Analyze data and translate it into clear, actionable insights
• Partner with the creative team to develop high‑performing ads (UGC, video, static)
• Build and manage a testing roadmap (audiences, creatives, landing pages)
• Monitor budgets and allocate spend for maximum efficiency
• Stay ahead of trends, platform updates, and new opportunities

Qualifications

• 2–5+ years running paid media campaigns
• Bachelor’s degree in Marketing, Advertising, or a related field, or equivalent hands‑on experience
• Proven track record of scaling paid channels
• Experience with Meta Ads and Google Ads (TikTok is a big plus)
• Strong understanding of attribution, funnels, and conversion tracking
• Comfortable working in spreadsheets and analytics tools
• Bonus: experience with creative strategy or UGC
• Portfolio: examples of campaigns you’ve worked on with metrics included

What We Offer

If you don’t meet every single qualification but are excited about this role, we still encourage you to apply—we value potential and culture fit just as much as experience.

• Competitive salary
• Flexible schedule
• Travel opportunities to running events nationwide
• Employee discounts and early access to new products
• Free snacks and beverages to keep you going
• Opportunities for professional growth and development
• Company events, team outings, and culture initiatives
• A supportive, people‑first work environment
• Career progression— we hire from within first

Equal Opportunity Employer

ChicknLegs is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.