Paid Marketing Specialist

Self Publishing, Inc.; Austin (TX); On-site; USD 47,000 - 70,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid Time Off plus paid holidays

Monthly self-care stipend

Growth-minded culture investment

Job summary

Self Publishing, Inc. is seeking a Paid Marketing Specialist in Austin, TX, to lead their paid media strategy and drive revenue growth. The ideal candidate will have over 3 years of hands-on experience in paid media, with a focus on managing significant ad spends. This full-time, in-person role involves optimizing campaigns across platforms like Google, Meta, and TikTok while producing high-converting ad copy. The company offers a competitive salary and excellent benefits including medical coverage and a culture that fosters personal and professional development.

Qualifications

• 3+ years of hands-on paid media experience focused on direct response.
• Proven results managing $60K+ per month in ad spend.
• Ability to write irresistible, scroll-stopping copy.

Responsibilities

• Launch and optimize campaigns across multiple platforms.
• Write high-converting ad copy that grabs attention.
• Analyze campaign data daily to identify opportunities.

Skills

Paid media experience

Copywriting

Analytical skills

Experience with Google Ads

Experience with Meta Ads Manager

Experience with TikTok Ads

Tools

Google Ads

Meta Ads Manager

TikTok Ads

GA4

Google Sheets

Job description

Paid Marketing Specialist

Lead paid media strategy and drive revenue growth through performance‑driven copywriting, testing, and adjustments.

About Us

SelfPublishing.com helps people turn their ideas into published books. With over 7,000 authors in 90+ countries, we aim to help 100,000 authors publish by 2035.

Your Mission

Drive revenue growth through strategic paid media execution, performance‑driven copywriting, and relentless testing.

• Launch and optimize campaigns across Google, Meta, YouTube, TikTok, and more
• Manage budgets, pacing, and bidding strategies to hit KPIs
• Scale winning campaigns and shut down underperformers quickly
• Maintain meticulous tracking and performance reporting
• Stay ahead of trends and platform updates

Direct Response Copy & Creative (40%)

• Write high‑converting ad copy that grabs, hooks, and sells
• Collaborate with design/video to create compelling creative assets
• Conduct audience and competitor research to inform ad angles
• Develop briefs, test hooks, and continuously iterate messaging
• Push boundaries on creative while staying ROI‑focused

Optimization & Analysis (20%)

• Analyze campaign data daily—CTR, CVR, ROAS, CPA—to avoid missed opportunities
• Use GA4, ad platforms, and heatmaps to guide optimizations
• Align with the broader marketing team on funnel and CRO strategies
• Identify and implement performance‑based improvements quickly

Qualifications

• 3+ years of hands‑on paid media experience focused on direct response
• Proven results managing $60K+ per month in ad spend
• Ability to write irresistible, scroll‑stopping copy
• Deep knowledge of Google Ads, Meta Ads Manager, and TikTok Ads
• Sophisticated analytical skills with the ability to read dashboards and act
• Creative‑technical mind thriving in a fast‑paced team
• Obsession with testing, optimizing, and scaling
• Experience in EdTech, SaaS, or a high‑growth startup (preferred)
• Familiarity with ClickFunnels, WebinarJam, or HubSpot (preferred)
• Passion for books, learning, and personal development (preferred)

Tools

• Google Ads, Meta Ads Manager, TikTok Ads
• GA4, Google Sheets (pivot tables, VLOOKUP)
• Slack, Asana, Notion
• ClickFunnels, WebinarJam (preferred)
• Optional: HubSpot, Canva, ChatGPT

Benefits

• Salary 47,000–70,000 annually based on experience and results
• Medical, dental, and vision coverage
• Paid Time Off plus paid holidays
• Monthly self‑care stipend
• Growth‑minded culture with investment in personal and professional development

This is a full‑time, in‑person role based in Austin, TX.