Paid Marketing Manager

Reframe; Alpharetta (GA); On-site; USD 110,000 - 160,000; Full time

Job summary

Reframe in Alpharetta, GA is seeking a Marketing Manager to own paid marketing and customer acquisition. You will plan, launch, and optimize campaigns primarily on Meta, review ad creatives, and collaborate with growth and design teams.

This role rewards a data-driven mindset to interpret CAC, CPA, CTR, and ROAS, while shaping messaging and creative strategy. You’ll test approaches, coordinate with agencies, and move quickly to scale growth in a fast-paced startup environment.

Qualifications

• Hands-on experience managing paid marketing campaigns, especially Meta Ads.
• Experience working at a marketing agency or with external partners.
• Ability to interpret performance metrics and make data-driven decisions.
• Excellent communication and project management skills.

Responsibilities

• Plan, launch, monitor, and optimize campaigns across Meta and other platforms.
• Review headlines, hooks, messaging, visuals, and CTAs to align with brand.
• Drive creative testing of angles, formats, audiences, and messaging.
• Analyze CAC, CPA, CTR, ROAS, and conversions to improve results.
• Collaborate with designers and copywriters on high-performing creatives.
• Coordinate with agencies to ensure timely, performance-driven delivery.
• Stay updated on paid media trends and best practices.
• Identify opportunities and experiment to scale growth.

Skills

Data-driven mindset

Paid marketing campaigns management

Meta Ads

Strong communication

Project management

Education

Master’s degree in Marketing, Business, Analytics, or related field

Tools

Meta Ads Manager

Job description

Reframe is a neuroscience-based alcohol reduction platform helping people build healthier relationships with alcohol through science-backed tools, behavioral psychology, and personalized human support.

We’re a fast-growing, YC-backed company looking for a Marketing Manager to help scale our paid marketing efforts and drive customer acquisition.

The Role

We’re looking for a data-driven, creative Marketing Manager to own and optimize our paid marketing campaigns, primarily across Meta (Facebook and Instagram). You’ll work closely with our growth, creative, and leadership teams to develop campaigns, review ad creatives and copy, test new approaches, and improve performance.

This role is ideal for someone who combines analytical thinking with a strong understanding of marketing messaging and creative strategy, and who thrives in a fast-paced startup environment.

Location: 5 days in office, Alpharetta, GA

What You’ll Do

• Manage paid marketing campaigns: Plan, launch, monitor, and optimize campaigns across Meta and other relevant advertising platforms.
• Review ad copy and creatives: Evaluate headlines, hooks, messaging, visuals, and calls to action to ensure ads are compelling, clear, and aligned with our brand.
• Drive creative testing: Test different ad angles, formats, audiences, and messaging to identify what drives the best results.
• Analyze campaign performance: Track metrics such as CAC, CPA, CTR, ROAS, and conversion rates to identify opportunities for improvement.
• Collaborate on creative strategy: Work with designers, copywriters, and external partners to develop high-performing ad creatives.
• Coordinate with agencies: Review agency deliverables, monitor campaign execution, and ensure work aligns with performance goals.
• Monitor market trends: Stay updated on paid media trends, competitor campaigns, and platform best practices.
• Take ownership: Identify opportunities, move quickly, and continuously experiment to improve acquisition efficiency and scale growth.

What We’re Looking For

• Hands-on experience managing paid marketing campaigns, particularly on Meta Ads.
• Previous experience working at a marketing agency or managing external agency partners.
• Strong judgment when reviewing ad copy, creative concepts, and campaign messaging.
• A data-driven mindset with the ability to interpret performance metrics and make informed decisions.
• Excellent communication and project management skills.
• Ability to work independently and thrive in a fast-paced startup environment.
• Willingness and ability to work U.S. Eastern Time hours while based in India.

Preferred Qualifications

• A master’s degree in Marketing, Business, Analytics, or a related field
• Experience managing agency relationships, creative testing pipelines, or paid media budgets.
• Familiarity with subscription-based business models and customer acquisition economics.

Why Join Reframe?

• Join a fast-growing, YC-backed company working to make science-backed alcohol reduction support more accessible.
• Work on high-impact initiatives that directly influence customer acquisition, revenue, and business growth.
• Enjoy competitive compensation and the opportunity to grow with a rapidly scaling company.
• Help shape and scale the paid marketing strategy of a growing consumer health platform.