Paid Media Manager

CivicMinds, Inc; New York (NY); On-site; USD 110,000 - 140,000; Full time

Job summary

CivicMinds, Inc is seeking an experienced Paid Media Marketing Manager to lead performance marketing across search, paid social, display, and programmatic channels. You will be hands-on with campaign platforms and mentor a small team of buyers/strategists.

The ideal candidate brings 3+ years managing Google Ads, Shopping, YouTube, Meta/Instagram, TikTok, and a proven track record of optimizing ROI/ROAS while aligning campaigns with client goals.

Qualifications

• 3+ years hands-on experience managing paid media campaigns using Google Ads and/or Search Ads 360.
• Experience with Google Search, Shopping, and YouTube Ads.
• Experience managing Meta/Facebook and Instagram Ads.
• Experience with TikTok or other paid social platforms.
• Strong understanding of SEM, paid social, display, and programmatic advertising.
• Proven experience in campaign execution, optimization, strategy, and performance analysis.

Responsibilities

• Manage and mentor 1–2 digital marketing buyers or strategists.
• Lead planning, execution, and optimization of SEM campaigns (Google Search, Shopping, YouTube).
• Oversee paid social campaigns across Meta, Instagram, TikTok, and other platforms.
• Coordinate integrated campaigns across search, social, display, and programmatic channels.
• Monitor performance and optimize campaigns within advertising platforms.
• Build strong client relationships and align campaigns with business goals.
• Analyze data to improve revenue, CAC, efficiency, and ROAS.
• Collaborate with internal/global teams to align media strategies.
• Improve internal processes to boost team efficiency and campaign results.
• Stay updated on paid media trends, platforms, tools, and best practices.

Skills

Paid media management

Google Ads / Search Ads 360

Campaign optimization

Team leadership

Tools

Google Ads

Meta Ads / Facebook & Instagram

YouTube Ads

TikTok Ads

Search Ads 360

Job description

We are seeking an experienced Paid Media Marketing Manager to lead and optimize performance marketing campaigns across search, paid social, display, and programmatic channels.

In this role, you will work closely with cross-functional strategists, clients, and global teams to develop and execute integrated digital marketing strategies. You will also manage and mentor a small team while remaining hands-on with campaign platforms and performance optimization.

The ideal candidate has strong expertise in Google Ads, SEM, Google Shopping, YouTube, Meta Ads, and paid social, along with excellent client relationship and people management skills.

Key Responsibilities

• Manage and mentor 1–2 digital marketing buyers or strategists.
• Lead the planning, execution, and optimization of SEM campaigns, including Google Search, Shopping, and YouTube Ads.
• Manage and optimize paid social campaigns across Meta/Facebook, Instagram, TikTok, and other relevant platforms.
• Oversee integrated campaigns across search, social, display, and programmatic channels.
• Monitor campaign performance and proactively work within advertising platforms to identify opportunities for improvement.
• Develop strong relationships with clients and ensure campaigns align with their business and performance goals.
• Analyze campaign data and provide actionable insights to improve revenue, customer acquisition, efficiency, and ROI/ROAS.
• Collaborate with internal and global teams to align media strategies and campaign execution.
• Improve internal processes to increase team efficiency and campaign performance.
• Stay current with the latest paid media trends, platforms, tools, and best practices.

Required Qualifications

• 3+ years of hands-on experience managing paid media campaigns through Google Ads and/or Search Ads 360.
• Experience with Google Search, Google Shopping, and YouTube Ads.
• Hands-on experience managing Meta/Facebook and Instagram Ads.
• Experience with TikTok or other paid social platforms.
• Strong understanding of SEM, paid social, display, and programmatic advertising.
• Proven experience in campaign execution, optimization, strategy, and performance analysis.