Packaged Regional Sales Manager – Bulk Propane

Western International Gas & Cylinders, Inc.; United States; On-site; USD 135,000 - 150,000; Full time

Job summary

Western International Gas & Cylinders, Inc. seeks a Packaged Regional Sales Manager – Bulk Propane to lead zone-wide residential and commercial propane growth. You will guide pricing, market development, and customer acquisition strategies while managing a team across multiple locations.

The role partners with General Managers and operations to align commercial priorities with P&L, safety, and service standards, driving sustainable growth and profitability.

Qualifications

• Propane industry knowledge and distribution model familiarity.

Responsibilities

• Develop zone-wide propane growth strategy.

Skills

Propane basics

Customer buying behavior

Pricing strategy

Sales management

Customer retention

Forecasting

Contract management

Competitive analysis

Marketing strategy

Strategic planning

Leadership

Consultative selling

CRM

Negotiation

Data interpretation

Presentation skills

Problem solving

Cross-functional collaboration

Market growth

Travel readiness

Education

Associate's Degree

Bachelor's Degree

Bachelor's Degree in Business Administration, Marketing, Management, Finance, Economics, or related field

Job description

Packaged Regional Sales Manager – Bulk Propane

The Regional Sales Manager -Bulk Propane provides Zone-wide commercial leadership for the company’sresidential and commercial bulk propane business. This position develops andexecutes strategies focused on profitable gallon growth, customer acquisitionand retention, pricing, marketing, market expansion, and competitivepositioning.

The Regional Sales Manager leadsand develops dedicated propane sales resources and establishes consistentsales processes, performance expectations, and customer-developmentstrategies across the Zone. The role serves as the commercial subject matterexpert for propane market dynamics, customer buying behavior, seasonality,competitive activity, and emerging growth opportunities.

Working closely with RegionalGeneral Managers, Site Managers, the Operations Manager – Bulk Propane,Finance, Marketing, and other functional leaders, the Regional Sales Manageraligns commercial priorities with local P&L objectives, operationalcapacity, safety requirements, and customer service expectations. RegionalGeneral Managers retain responsibility for local P&L performance and siteleadership, while the Regional Sales Manager provides focused leadership forZone-wide propane strategy and commercial execution.

The Regional Sales Managerreports to the Zone Vice President and is responsible for providing clearrecommendations, transparent performance reporting, and disciplined executionof the Zone’s long-term propane growth strategy.

PayRange: $135K - $150K + Commission

EssentialFunctions

Develop andexecute the Zone-wide residential and commercial propane growth strategy.

Identifyand pursue opportunities to increase market share, customer density, andgeographic expansion.

Lead annualbusiness planning, forecasting, and growth initiatives for the propanebusiness.

Evaluatemarket trends, customer demand, competitive activity, and emerging growthopportunities.

Lead,coach, and develop dedicated propane sales resources while establishing clearperformance expectations and growth objectives.

Drivecustomer acquisition, retention, contract penetration, and profitable gallongrowth across all propane segments.

Implementconsistent sales processes, territory plans, and pipeline-managementdisciplines across the Zone.

Partnerwith Regional General Managers and Site Managers to support customeronboarding, market development, and commercial execution.

Develop andexecute pricing strategies that balance growth, margin performance, andcompetitive positioning.

Monitorgallons sold, revenue, gross margin, price realization, churn, and customerprofitability.

Analyzebusiness performance and provide recommendations to improve commercialresults and profitability.

Supportbudgeting, forecasting, and business-review processes through data-drivenanalysis and reporting.

Developpropane-specific marketing strategies and customer-acquisition programs forresidential and commercial markets.

Partnerwith Corporate Marketing to implement scalable and measurable campaignsacross the Zone.

Leadcustomer-retention initiatives designed to improve loyalty, contractpenetration, and long-term customer value.

Evaluatemarket feedback, campaign performance, and customer trends to identifyopportunities for improvement.

Partnerwith Regional General Managers to align commercial priorities with regionalbusiness objectives and local market conditions.

Collaboratewith the Operations Manager - Propane to ensure growth initiatives arealigned with operational capacity, safety, and compliance requirements.

Workclosely with Finance, Marketing, Customer Service, Supply Chain, and otherfunctional teams to remove barriers to growth.

Presentbusiness performance, strategic recommendations, and growth initiatives tosenior leadership.

Requiredfor All Jobs

Performs other duties as assigned

Complies with all policies andstandards

QUALIFICATIONS

Education

EducationLevel

EducationDetails

Req/
Pref

Associate's Degree

Bachelor's Degree

Bachelor'sDegree in Business Administration, Marketing, Management, Finance, Economics,or related field

Preferred

WorkExperience

Experience

ExperienceDetails

Required/
Preferred

N/A

Experiencewithin propane, industrial gases, energy distribution, fuel distribution,HVAC, utilities, construction, agriculture, or related industries

Experiencemanaging multi-location territories

Experiencedeveloping pricing and marketing strategies

Experienceanalyzing operational and financial performance metrics

Experiencewith acquisition integration and market expansion activities

Preferred

4- 6 years

Minimum 5 yearsof experience leading teams, projects, or business initiatives

Req

7-9years

Minimum 7 years of sales,business development, operations, or leadership experience

Required

Knowledge,Skills and Abilities

Propaneindustry fundamentals and distribution business models

Residential and commercial customer buying behaviors

Pricingstrategies and margin management

Salesmanagement and business development practices

Customerretention and loyalty strategies

Forecasting and territory planning

Financialperformance metrics and profitability analysis

Contractmanagement principles

Competitive market analysis

Marketingstrategy and customer acquisition programs

Strategicplanning

Leadershipand team development

Consultative selling

Customerrelationship management

Negotiation and influencing skills

Datainterpretation and reporting

Presentation and public speaking

Problemsolving and decision-making

Cross-functional collaboration

Drivegrowth through influence rather than direct authority.

Translatebusiness data into actionable growth initiatives.

Balanceshort-term execution with long-term strategic planning.

Buildstrong partnerships across operations, sales, finance, and leadership teams.

Identifymarket opportunities and develop scalable growth plans.

Leadorganizational change and business transformation initiatives.

Managemultiple priorities across a large geographic footprint.

Make soundbusiness decisions in dynamic and seasonally driven environments.

Travelfrequently throughout the assigned geography.

Communicate effectively with frontline employees, customers, andexecutive leadership.

Licensesand Certifications

Licenses/Certifications

Licenses/CertificationDetails

TimeFrame

Required/
Preferred

PHYSICALDEMANDS/WORKING CONDITIONS

Physical Demands Category:

PhysicalDemands

A thorough completion of thissection is needed for compliance with legal standards such as the Americanswith Disabilities Act. The physical requirements described here arerepresentative of those that must be met by an employee to successfullyperform the essential functions of this job.

PhysicalDemand

N/A

Rarely

Occasionally

Frequently

Constantly

Weight

Stationary Position

x

Move/Traverse

x

Stationary Position/Seated

x

Transport/Lifting

x

Transport/Carrying

x

Exerting Force/Pushing

x

x

x

x

Position Self/Stooping

x

Position Self/Kneeling

x

Position Self/Crouching

x

Position Self/Crawling

x

Reaching

x

x

Grasping

x

Feeling

x

Communicate/Talking

x

Communicate/Hearing

x

Repetitive Motions

x

Coordination

x

TravelRequirements

BriefDescription

40-60%

Frequent local and regionaltravel to customer sites, prospect facilities, industry events, and companylocations.

The Company is an Equal Opportunity Employer that complieswith the laws and regulations set forth under EEOC. All qualified applicants will receiveconsideration for employment without regard to race, color, religion, sex,sexual orientation, gender identity, national origin, disability or protectedveteran status. EOE AAM/F/VET/Disability