P&A Business Development Specialist

Yamaha Motor Corporation, USA; Marietta (GA); On-site; USD 75,000 - 115,000; Full time

Benefits offered by this job

401(k) and Profit Sharing

Fertility Benefits

37.5-hour work-week

Medical, Dental, Vision

Life and AD&D Insurance

Wellness Program

Student Debt Repayment Benefits

Product borrowing

Job summary

Yamaha Motor Corporation, USA is seeking a P&A Business Development Specialist to drive revenue growth and brand presence in Marietta, GA. You will lead opportunities across Parts, Accessories, Apparel, Yamalube, and Licensing, coordinating with Sales, Marketing, Supply Chain, and Product teams.

The role involves managing licensing contracts, artwork approvals, and vendor relations, with travel up to 15% and a focus on brand-aligned product planning and lifecycle management.

Qualifications

• BA/BS in Marketing or related field required.
• 3–5 years of Powersports or Motorsports experience preferred.
• 3–5 years of brand marketing experience preferred.
• Experience in sales strategy development, financial and category analysis, consumer marketing, product placement, and competitive/trend analysis.
• Prior licensing or branding experience is advantageous.

Responsibilities

• Identify opportunities to grow Parts, Accessories, Apparel, Yamalube, and Licensing businesses.
• Develop and implement growth initiatives with cross-functional teams (Sales, Marketing, Supply Chain, Product).
• Oversee licensing contracts, artwork reviews, and approvals to ensure brand consistency.
• Coordinate licensees and vendors, ensuring proper trademark usage and brand compliance.
• Lead development of Basic Purchase Agreements and manage licensing presentations.

Skills

Powersports experience

Brand marketing

Sales strategy

Project management

Attention to detail

Communication

Travel readiness

Education

BA/BS in Marketing or related field

Tools

SAP ECC

PTP

EWM

Microsoft Office

Job description

Yamaha is seeking to fill a P&A Business Development Specialist for our facility located in Marietta, GA. The P&A Business Development Specialist is responsible for executing initiatives that support revenue growth and increase our brand presence in the market. This role will research, identify, and implement opportunities to grow our Parts, Accessories, Apparel, Yamalube, and Licensing businesses. The position is responsible for product planning for apparel, licensing, and non-genuine accessories that ensure alignment with our brand standards, timelines, and business objectives. This role will also manage the day-to-day administration of licensed products and apparel business, including contract agreements, product approvals, and overseeing artwork reviews.

What You'll Be Doing

• Proactively looks for opportunities to grow Parts, Accessories, Apparel, Yamalube, and Licensing business. Monitor market trends, competitor activities, and customer demand signals to surface actionable opportunities. Support development and execution of new business partnerships, licensing opportunities, and supplier relations. Partner with Sales, Marketing, Supply Chain, and Product Teams to develop and implement growth initiatives. Align internal stakeholders on priorities, timelines, and expected outcomes.
• Coordinate day-to-day activities related to apparel and licensing, including communication with licensees, vendors, and internal stakeholders. Help ensure proper use of trademarks, logos, and brand assets across all licensed and apparel products. Coordinate with suppliers and licensees to resolve issues related to product quality, labeling, packaging, or brand compliance.
• Lead the development, review, and approval of Basic Purchase Agreements (BPA) in collaboration with Supply Chain, Legal, and other internal stakeholders. Review and route product concepts, artwork, and samples for internal approval to ensure compliance with brand guidelines, trademark usage rules, and quality standards.
• Manage licensing agency to solicit potential licensees and assist in developing sales presentations and materials. Coordinate onboarding of new licensees, including contract setup, and internal process requirements. Assist in managing licensing contracts, including tracking agreement status, renewal dates, compliance requirements, and required documentation. Monitor licensee performance and assist in tracking sales reports, royalty reports, and contractual obligations.
• Supports Product Line Manager on long-term strategy and goals. Prepares and presents monthly status report. Including sales, inventory, royalties, and project updates. Work with Marketing, Field Sales, and unit product teams to ensure licensed, apparel, and supplier sourced accessories align with brand strategy and business objectives.
• Responsible for developing an initial sales forecast and overseeing the lifecycle management of Apparel, Yamalube, non-genuine accessories, and licensed products.
• Maintain organized digital and physical files related to contracts, approvals, artwork, product records, and J-Sox compliance.
• Travel required to meet with vendors, support sales and promotions at consumer events, industry shows, and dealer meetings.
• Manages apparel collections and required inventory levels for products sold at Consumer Events
• Manages licensing process and work with multi-cultural cross-functional teams.

What You Need To Be Successful

• BA / BS Degree in Marketing, Sales or other Business-related course of study is required.
• 3 - 5 years of Powersports or Motorsports experience preferred
• 3- 5 years of brand marketing experience preferred.
• Must be experienced in sales strategy development, financial and category analysis, consumer marketing, product placement, and competitive and trend analysis.
• Prior Powersports accessory, apparel, or licensing experience strongly preferred.

Knowledge, Skills And Abilities

• Knowledge of the Powersports industry preferred.
• Ability to manage multiple projects simultaneously.
• Experience working with vendors, suppliers, or licensees preferred.
• Strong organizational and coordination skills.
• Must have a strong attention to details.
• Effective written and verbal communication
• Basic understanding of licensing, trademarks, and branded merchandise programs.
• Experience with SAP ECC, PTP, EWM preferred.
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook, Word)
• Must be able to lift 30 lbs.
• Travel up to 15% of the time

Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

What's In It For You

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5-hour work-week
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product

Reports to: P&A Business Division Manager

Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.