Outside Sales Representative – South Central Territory

Root Plastics; Buffalo (NY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Root Plastics is seeking an Outside Sales Representative to grow our presence across the Midwest United States. This field role focuses on building relationships with broadband contractors, ISPs, utilities, municipalities, engineers, and infrastructure partners.

You will develop a sales pipeline, call on decision-makers, present the rootBOX handhole system, and travel to customer sites to drive product adoption. Base salary with commission/bonus opportunities rewards performance.

Qualifications

• Experience in outside sales or field sales is preferred.
• Strong ability to build and maintain customer relationships.
• Willingness to travel to customer sites across the Midwest.

Responsibilities

• Develop and manage customer relationships across the Midwest.
• Build and manage a sales pipeline across the territory.
• Present and demonstrate Root Plastics products to customers.
• Attend trade shows and customer meetings to drive opportunities.
• Coordinate with internal teams on pricing, timing, and customer needs.

Skills

Outside sales

Relationship-building

Cold calling

CRM knowledge

Travel willingness

Tools

CRM software

Job description

Location: South Central
Company: Root Plastics
Position Type: Full-Time

Root Plastics is looking for an Outside Sales Representative to help grow our presence across the South Central United States. We manufacture tough, lightweight, all-plastic infrastructure products built for the real world — including our rootBOX handhole systems used in fiber, broadband, electrical, irrigation, and utility applications.

This role is for someone who likes being in the field, building relationships, solving problems, and helping customers find a better box. Yes, we said box. We make a really good one.

What You'll Do

You’ll be responsible for developing and managing customer relationships across the Midwest, with a focus on broadband contractors, ISPs, utility distributors, municipalities, engineers, and infrastructure partners.

Key responsibilities include:

• Build and manage a sales pipeline across the Midwest territory
• Call on contractors, distributors, ISPs, utilities, municipalities, engineers, and other decision-makers
• Present and demonstrate Root Plastics products, including the rootBOX handhole system
• Identify new opportunities in fiber, broadband, and utility markets
• Support product approvals, submittals, quotes, and customer follow-up
• Attend trade shows, industry events, and customer meetings
• Work closely with internal teams on pricing, production timing, product feedback, and customer needs
• Be the face of Root Plastics in the territory — professional, responsive, and easy to work with

What We're Looking For

The right candidate is self-motivated, personable, organized, and comfortable selling technical products to practical people. You do not need to be a plastics expert, but you should be willing to learn the product, understand the market, and get in front of customers.

Ideal qualifications:

• Outside sales experience, preferably in broadband, telecom, utility, construction, distribution, or infrastructure products
• Strong relationship-building and follow-up skills
• Comfortable making cold calls, setting meetings, and developing new accounts
• Ability to explain product advantages clearly and confidently
• Willingness to travel throughout the Midwest territory
• Basic CRM, email, quoting, and pipeline management skills
• A sense of humor is helpful. A fear of the word “handhole” is not.

Why Root Plastics?

Root Plastics is building a better solution for underground infrastructure: products that are strong, lightweight, easy to handle, and made for the crews who actually have to install them.

We are a growing company with a practical, entrepreneurial culture. You’ll have the opportunity to help shape a territory, build real customer relationships, and represent products that solve real field problems.

If you want to help contractors, ISPs, and utilities stop wrestling with heavy boxes and start using better ones, we’d like to talk.

Compensation

Base salary plus commission/bonus opportunity, depending on experience. We offer real upside for someone who can grow the territory, build strong relationships, and help customers discover that not all boxes are created equal.