Outside Sales Representative - Ironhide Equipment

Bobcat Company; Brainerd (MN); On-site; USD 60,000 - 150,000; Full time

Benefits offered by this job

Competitive base salary

Commission structure

Company vehicle or allowance

Comprehensive benefits package

Retirement plan

Ongoing training and advancement

Supportive team environment

Job summary

Ironhide Equipment in the upper Midwest is seeking a driven Outside Sales Representative to grow sales of Bobcat, Develon, Manitou, and Gravely equipment. You will build relationships with contractors, landscapers, municipalities, and agricultural clients, visiting job sites to understand needs and present solutions.

This role offers a competitive base salary plus commission, a company vehicle or allowance, comprehensive benefits, ongoing training, and opportunities for advancement within a team

Qualifications

• 2+ years of previous sales experience in equipment, construction, or agricultural industries.
• Strong communication, negotiation, and relationship-building skills.
• Self-motivated, goal-oriented, and capable of working independently.
• Valid driver’s license and clean driving record.
• Ability to travel within the assigned territory daily.

Responsibilities

• Develop and grow sales within an assigned territory for Bobcat, Develon, Manitou, and Gravely equipment.
• Build and maintain strong customer relationships with contractors, landscapers, municipalities, and agricultural clients.
• Conduct onsite visits to customer job sites to understand equipment needs and present solutions.
• Prepare quotes, negotiate pricing, and close sales to meet monthly and annual goals.
• Maintain knowledge of Ironhide equipment lines, attachments, technology, and competitive offerings.
• Coordinate with service and parts departments to ensure a seamless customer experience.

Skills

Sales experience

Communication

Relationship-building

Self-motivated

Travel readiness

Job description

Ironhide Equipment is an authorized dealer for Bobcat, Develon, Manitou, and Gravely, serving customers across North Dakota and Minnesota with locations in Grand Forks, Devils Lake, Williston, Bemidji, and Brainerd. We specialize in compact and heavy equipment sales, rentals, parts, and service — supporting customers in construction, landscaping, excavation, utility installation, and related industries.

Our mission is straightforward: connect customers with the right equipment and support them with a knowledgeable, dependable team. We are guided by core values of leadership, integrity, financial responsibility, and teamwork — and we are built on long‑term relationships with both our customers and our employees.

THE OPPORTUNITY

Ironhide Equipment is seeking a driven and customer‑focused Outside Sales Representative to join our growing team. This role is ideal for someone who excels at building relationships, understands equipment needs, and thrives in a fast‑paced, results‑oriented environment.

WHY JOIN IRONHIDE EQUIPMENT

• Represent four trusted industry brands — Bobcat, Develon, Manitou, and Gravely — with a wide range of equipment solutions to offer customers
• Work in a culture built on leadership, integrity, financial responsibility, and teamwork
• Join a team that invests in employee growth, training, and internal career advancement
• Contribute to a customer‑focused mission built on delivering reliable equipment and dependable service
• Be part of a collaborative environment where your sales success directly supports the Ironhide team and community

YOUR PRIMARY JOB DUTIES

• Develop and grow sales within an assigned territory for new and used Bobcat, Develon, Manitou, and Gravely equipment
• Build and maintain strong customer relationships with contractors, landscapers, municipalities, and agricultural clients
• Conduct onsite visits to customer job sites to understand equipment needs and present solutions
• Prepare quotes, negotiate pricing, and close sales to meet monthly and annual goals
• Maintain product knowledge of all Ironhide equipment lines, attachments, technology, and competitive offerings
• Coordinate with service and parts departments to ensure a seamless customer experience

YOUR KNOWLEDGE, SKILLS, ABILITIES, AND MORE

• Previous sales experience (2+ years) — equipment, construction, or agricultural industry experience preferred
• Strong communication, negotiation, and relationship‑building skills
• Self‑motivated, goal‑oriented, and comfortable working independently
• Valid driver's license and clean driving record
• Ability to travel within assigned territory daily

WHAT WE OFFER

• Competitive base salary plus commission structure with unlimited earning potential (roughly $60,000 - $150,000 total compensation)
• Company vehicle or allowance
• Comprehensive benefits package and retirement plan
• Ongoing training and advancement opportunities
• Supportive team environment with a strong reputation across the upper Midwest

Ironhide Equipment is an Equal Opportunity Employer.

We are committed to creating an inclusive environment where all employees are treated with respect and given the opportunity to succeed.