Outside Sales Representative

Reliance Fire Protection, Inc.; Washington (District of Columbia); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Company vehicle or vehicle allowance

Medical, dental, vision, 401(k) with 2

Paid time off

Equity-based profit sharing

Job summary

Reliance Fire Protection, Inc. is seeking an accomplished field-based sales professional to grow the fire sprinkler and alarm inspection business in Washington DC and Northern Virginia.

You’ll hunt new logos, cross-sell services to an existing base, and develop a disciplined territory plan with daily routing while building long-term partnerships based on trust and value. This role rewards performance with a compounding bonus plan, equity opportunities, and a company vehicle or allowance, along

Qualifications

• 2 years of documented outside hunting / new-logo sales experience
• Track record defending premium pricing against low-bid competitors
• Comfort handling complex, multi-stakeholder B2B deals with 12+ month sales cycles
• Self-directed territory manager with strong organization and discipline
• Valid driver’s license with clean record
• Based in Washington DC or willing to relocate to the DC/NOVA area

Responsibilities

• Hunt new full-scope Fire System inspection logos through referrals, networking, and prospecting in DC/NOVA markets
• Cross-sell Fire Sprinkler Inspection to Fire Alarm and Monitoring Inspection services
• Develop and execute a disciplined territory plan with smart routing
• Present our value to General Managers, Facility Directors, and Building Engineers
• Negotiate and close multi-year inspection agreements
• Maintain accurate CRM pipeline, activity, and forecast
• Stay informed on industry trends, code changes, and competitors
• Collaborate with branch team and Inspection Dept. Leader to satisfy customers

Skills

Outside sales

Pricing strategy

CRM proficiency

MS Office proficiency

Education

High school diploma / GED

Bachelor’s preferred

Tools

CRM software

Job description

Tired of selling something people don't actually need?

Fire Sprinkler & Alarm inspections aren't “nice to have” - they're mandated by Federal, State and Local code, recur each year, and are essential to keeping buildings and the people inside them safe. That means no economic-cycle whiplash, no discretionary-spend objections, and no quarter where your pipeline evaporates because a CFO got nervous.

If you're a hunter who's ready to build a durable book of business — the kind that compounds for years instead of resetting every January — read on.

The Role

You’ll grow Reliance Fire Protection’s fire sprinkler and alarm inspection business through their established customer base and hunt new fire system inspection logos in the Multifamily Residential/Apartment market, focused on Washington DC and Northern Virginia from our Capital Heights office. This is a field-based, relationship-driven hunting seat - cross-selling, site surveys, target account development, and long-term partnerships built on value.

It is not a cold-call only, all day on the phone sales job. We win on trust, expertise, and showing up - not on pressure.

Prior fire & life safety experience is a plus but not required. We’ll teach you the technical side. What we can’t teach is work ethic, attention to detail, and genuine curiosity about your customer’s business -that part is on you.

Why Top Sales Professionals Choose Reliance Fire & the DU Family of Companies

• Compensation that compounds. Competitive base + a bonus plan that rewards you again and again for every year of each agreement.
• Backed by APi Group. We’re part of APi Group - publicly traded, #486 in the Fortune 500, multi-billion-dollar parent and the largest Fire & Life Safety company on the planet who’s been around for 100 years. Stability, resources, and world-class support behind every call you make.
• 35+ locations, one team. Reliance Fire shares playbooks, training, insights, and best practices across the DU Family of Companies – from the East Coast to the Midwest. You’re never selling alone.
• People stay. A meaningful chunk of our team has been here for 15+ years. We invest in the right people and keep them.
• Equity in the outcome. Profit sharing and Employee Stock Purchase Plan - you own a piece of what you help build.
• Values-first hiring. Culture fit isn’t a buzzword here; it’s written into how we recruit.

What You’ll Actually Do

• Hunt new full scope Fire System inspection logos through referrals, networking, prospecting, and showing up in the rooms where DC & Northern Virginia’s Multifamily Residential facility leaders already gather.
• Cross-sell our existing Fire Sprinkler Inspection customer base into our world-class Fire Alarm and Monitoring Inspection services.
• Build a disciplined territory plan with smart daily routing - you run your market like a business.
• Present our value to General Managers, Facility Directors, and Building Engineers.
• Negotiate and close multi-year inspection agreements.
• Keep your CRM clean - accurate pipeline, activity, and forecast.
• Stay sharp on industry trends, code changes, and competitor moves.
• Partner with your branch team and Inspection Department Leader to deliver for the customer.

What We’re Looking For

• 2 years of documented outside hunting / new-logo sales experience with a self-sourced pipeline.
• Track record of defending premium pricing against low-bid competitors — you sell value, not discounts.
• Comfort running complex, multi-stakeholder B2B deals with sales cycles that can run 12+ months.
• Self-directed territory manager - organized, disciplined, and productive with an outstanding team behind you to help deliver world‑class inspections & service.
• Strong CRM habits and Microsoft Office proficiency.
• Based in (or willing to relocate to) the Washington DC or Northern Virginia area.
• Valid driver’s license, clean record.
• High school diploma / GED required; bachelor’s preferred.
• Multifamily Residential/Apartment/Condo facilities sales background is a genuine plus - but not required.
• Working knowledge of fire & life safety systems is helpful, not mandatory.

What We Offer

• Competitive salary + compounding bonus plan
• Equity-based profit sharing and Employee Stock Purchase Plan
• Medical, dental, vision, 401(k) with company match, and paid time off
• Company vehicle or vehicle allowance, fuel card, laptop, and mobile phone
• Real career runway inside one of the strongest platforms in the industry

The annual salary for this position is $65,000 - $80,000, dependent on experience and qualifications, plus bonuses as outlined above.

One Last Thing

If you have a passion for protecting what the people of DC & Northern Virginia value most — and you’re ready to build something that lasts - we’d like to meet you.

Veterans, reservists, and National Guard members are strongly encouraged to apply.

The DU Family of Companies and its subsidiaries are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by federal, state, or local law.