Outside Sales Representative

Heartland Produce Co; Kenosha (WI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) with match

Paid time off

Discretionary bonus

Vision insurance

Dental insurance

Tuition assistance

Job summary

Heartland Produce Co is seeking an Outside Sales Representative focused on customer relationships and growth. You will travel across the upper Midwest, building long-term partnerships while collaborating with inside sales, business development, and quality control teams.

The role includes time at the Kenosha, WI headquarters and regular customer engagements. Responsibilities include delivering data-driven sales presentations, identifying growth opportunities, and maintaining proactive

Qualifications

• High school diploma required; associate or bachelor’s degree preferred.
• Experience in customer service, sales, or marketing is required; related roles strongly preferred.
• Excellent written and verbal communication with a focus on customer service.

Responsibilities

• Coordinate customer visits in collaboration with inside sales and business development teams.
• Prepare and deliver sales presentations to customers and prospects.
• Drive incremental sales by expanding relationships with existing customers and acquiring new ones.
• Vet new customers to ensure alignment with Heartland’s quality and service standards.
• Maintain regular communication with customers to address needs and challenges.

Skills

Customer focus

Sales experience

Communication

Tech savviness

Adaptability

Team player

Travel readiness

Education

High school diploma

Associate or bachelor's degree

Tools

Microsoft Office

Produce Pro ERP

Job description

Outside Sales Representative – Customer-Focused, Relationship & Growth-Driven

Does your current employer treat you, their customers and vendors like family?

Join us at Heartland Produce Co

where we are passionate about delivering the Midwest’s finest produce—consistently fresh and always with excellence. Every day, we selflessly serve our customers, vendors, coworkers, and community, while having fun and keeping it real.

We’re excited to grow with passionate individuals who are dedicated to building strong relationships and driving mutual success.

Position Overview:

As an Outside Sales Representative at Heartland Produce, you’ll be on the front lines of customer engagement, traveling frequently throughout the upper Midwest to nurture and expand our customer base. You’ll collaborate closely with inside sales, business development, and quality control teams, while spending some time at our Kenosha, WI headquarters. Your primary goal will be to build long-term customer relationships, drive sales growth, and ensure Heartland’s produce consistently meets the highest standards of quality, value, and service.

Hours:

Variable – 7 a.m. to 5 p.m., Monday through Friday; evenings and weekends as necessary to meet customer needs (will be discussed in detail upon interview).

Key Responsibilities:

• Strategic Collaboration: Work with the leadership team to execute the company’s strategic sales strategy, aligning customer initiatives with broader company goals.
• Customer Visits: Coordinate customer visits in collaboration with inside sales staff and the business development team to foster relationships and identify growth opportunities.
• Sales Presentations: Prepare and deliver engaging, data-driven sales presentations to both prospective and existing customers, highlighting how Heartland’s products can meet their needs.
• Sales Growth: Drive incremental sales by identifying new opportunities with existing customers and cultivating new business.
• Customer Vetting: Appropriately vet new customers to ensure they align with Heartland’s high standards of quality and service.
• Daily Communication: Maintain consistent communication with customers to understand their needs, address challenges, and provide exceptional service.
• Entertainment & Relationship Building: Entertain customers when appropriate to strengthen relationships and solidify partnerships.
• Sales Reporting: Track and report on sales, profitability, and other key performance indicators (KPIs) to management, ensuring transparency and alignment with company goals.
• May be required to perform additional duties as needed.

Qualifications:

• Education: High school diploma required; associate or bachelor’s degree preferred.
• Experience: Previous experience in customer service, sales, or marketing is required. Produce buying, sales, or retail experience is strongly preferred.
• Customer Focus: Excellent written and verbal communication skills, with a strong focus on customer service and relationship management.
• Detail-Oriented: High level of attention to detail, especially in managing customer needs and sales data.
• Tech Savvy: Proficient in Microsoft Office (Word, Excel, Outlook) and ERP systems such as Produce Pro.
• Adaptable: Ability to thrive in a fast-paced, dynamic work environment that involves frequent travel.
• Team Player: Collaborative spirit, aligned with Heartland’s core values of service, excellence, consistency and passion.

Benefits & Compensation:

• Competitive salary based on level of experience
• 80-90% employer-paid Medical, Basic Life, and Dental insurance for employees (eligible after 31 days).
• Vision and voluntary life insurance options.
• Short-term and long-term disability coverage.
• Critical Illness and Accident insurance.
• Flexible Spending Account (FSA).
• Traditional and Roth 401(k) plans with 5% employer match.
• Tuition Assistance Program.
• Paid Time Off and Holidays.
• Discretionary bonus based on company and individual performance.

We are committed to cultivating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law. Join us in building a team that reflects the diversity of the world we live in.