Outside Sales Engineer - Santa Rosa / Napa

Rust Automation & Controls; Santa Rosa (CA); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Company vehicle

Comprehensive benefits

401(k) with company match

Job summary

Rust Automation and Controls seeks an Outside Sales Engineer to support and grow the Bay Area territory, including Concord, Fairfield, and Napa. The role focuses on selling product specialties, working with internal teams and partners, and directly with end users.

You will travel within the territory and operate remotely from your home base. You will learn all product solutions, grow revenue and gross margin, and maintain strong customer relationships through proactive planning and clear

Qualifications

• 2–3 years of industrial sales experience or a technical degree.
• Willingness to travel within the territory, including overnight stays.
• Customer-first mindset with strong communication and problem-solving.
• Proficiency with CRM/ERP systems (NetSuite, Salesforce) and MS Office.

Responsibilities

• Learn and promote Rust products and solutions within the Bay Area.
• Grow territory sales and gross margin by expanding existing accounts.
• Collaborate with Inside Sales and manufacturing partners on quotations.
• Conduct joint calls and site visits to understand client needs.
• Maintain CRM data for accounts, opportunities, and projects.
• Represent the company professionally with customers and partners.

Skills

Industrial sales

Technical degree

Travel readiness

CRM experience

Customer-oriented

Communication skills

Time management

Education

Technical degree

Tools

NetSuite

Salesforce

MS Office

Job description

Rust Automation and Controls is a family-owned industrial instrumentation and automation sales company founded in 1976 and headquartered in West Jordan, Utah. For more than 50 years, we have supported customers across the Western United States with measurement and control solutions that keep critical operations running. While headquartered in Utah, our experienced sales team is located throughout our territory, delivering responsive local support backed by deep technical expertise. We serve industries including oil and gas, water and wastewater, power generation, manufacturing, food and beverage, and life sciences, offering products, application support, training, and ongoing service.

Position Overview

Rust Automation & Controls is seeking a dynamic and driven Outside Sales Engineer to support and grow the Bay Area territory, including the North Bay Area - Concord, Fairfield, and Napa. This role focuses on sales and promotion of assigned product specialties while working closely with internal sales teams, manufacturing partners, and directly with end users.

Key Objectives

• Achieve sales goals through increased revenue and gross margin
• Develop and maintain strong relationships with existing and prospective customers
• Execute territory and account strategic planning
• Develop opportunities and report on key sales activities

Role & Responsibilities

The Outside Sales Engineer will support customers throughout the Bay Area region, engaging with commercial, industrial, and municipal end users. This position is remote but you must reside in the territory.

Core Responsibilities

• Learn and maintain working knowledge of all products and solutions offered by Rust Automation & Controls
• Prospect and promote products, services, and solutions within assigned commercial, industrial, and municipal accounts
• Grow territory sales and gross margin by increasing penetration in existing accounts and establishing relationships with new customers
• Analyze specifications, application requirements, and related documents to prepare quotations in collaboration with the Inside Sales team
• Conduct joint sales calls with management and manufacturing partners to strengthen customer relationships and maximize opportunities
• Perform site walkdowns in industrial and commercial environments to assess needs and recommend tailored solutions
• Maintain a robust CRM database, including accounts, contacts, opportunities, and projects
• Clearly articulate customer solutions and collaborate with internal teams to ensure effective execution

Qualifications & Profile

• Technical degree or 2–3 years of industrial sales experience (or related field)
• Willingness and ability to travel frequently within the assigned territory, including occasional overnight travel
• Self-motivated with the ability to set ambitious goals and achieve them
• Strong desire to learn, grow, and be coachable
• Resilient, adaptable, and solution-oriented with a positive, can-do attitude
• Excellent interpersonal and communication skills with a customer-first mindset
• Strong organizational and time-management skills
• Ability to work independently while leveraging internal resources
• Proficiency with Microsoft Office and CRM/ERP systems (e.g., NetSuite, Salesforce)
• Competitive compensation based on education and experience
• Stability and long-term security of a family-owned organization
• Extensive training and professional development opportunities
• Comprehensive benefits package including medical, dental, and vision coverage
• Competitive paid time off
• Life insurance
• 401(k) with company match
• Company V ehicle

Is This You?

• Do you have a pioneering spirit and enjoy working for a growing company with a strong culture?
• Do you thrive in a motivated, team-oriented environment focused on customer solutions?
• Do you enjoy solving problems and taking on challenges?
• Do you strive to exemplify excellence in everything you do?

If you answered YES , Rust Automation & Controls would love to welcome you to our family.