Outlet Market & Customer Insights Manager

Ralph Lauren; New York (NY); Sur place; USD 64 000 - 114 000; Plein temps

Résumé du poste

Ralph Lauren Corporation seeks a Market & Customer Intelligence Manager for the Outlet Stores channel. You will lead consumer insights, develop segmentation, and drive growth initiatives across the NA Outlet fleet.

The role emphasizes quantitative analysis, stakeholder communication, and actionable recommendations to optimize customer engagement and retention. Strong data visualization skills are essential.

Qualifications

• Strong analytical and reporting capabilities; strong attention to detail.
• Analytical or Marketing role within a Retail company.
• Articulate thoughts eloquently for multiple levels of management.
• Ability to see from the customers’ perspective and serve as their advocate.
• Demonstrated critical thinking skills with an ability to make decisions for the business.
• Team-player; ability to work with all business divisions in a proactive manner and drive results.
• Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insight.
• Adapts easily to changing situations and demonstrates flexibility in juggling priorities.
• Expert in data visualization and presentation skills.

Responsabilités

• Lead NA Outlet customer insights and translate behavior, engagement, retention into actionable store strategy.
• Manage weekly/monthly/quarterly/annual customer performance reports for Outlet.
• Track customer performance by store and partner with field to drive actions.
• Provide regional insights to Field Leadership and evolve engagement strategies.
• Lead bi-weekly cross-functional meetings to develop outreach plans and clienteling lists.
• Develop segmentation strategies to support channel initiatives with agency collaboration.
• Direct audience segmentation for campaigns and clienteling lists.
• Track VIC outreach program performance by tier and migration to grow the segment.
• Lead monthly meetings with Business Planning to share insights and impact of initiatives.
• Augment quantitative with qualitative data through field visits and Customer Voices results.
• Provide monthly/quarterly recaps of scores and trends for action planning.

Connaissances

Analytical skills

Retail analytics

Communication skills

Data visualization

Team player

Description du poste

Ralph Lauren Corporation seeks a Market & Customer Intelligence Manager for the Outlet Stores channel. You will lead consumer insights, develop segmentation, and drive growth initiatives across the NA Outlet fleet.

The role emphasizes quantitative analysis, stakeholder communication, and actionable recommendations to optimize customer engagement and retention. Strong data visualization skills are essential.