Market & Customer Intelligence Manager, RLS, NA

Brobston Group; New York (NY); On-site; USD 95,000 - 150,000; Full time

Job summary

Ralph Lauren in New York leads Market & Customer Intelligence for its North American e-commerce channel. The role uses quantitative analysis and customer understanding to identify growth opportunities, inform business decisions, improve digital retail performance, and enhance the customer experience.

The position partners with Marketing, E-commerce, Planning, and Merchandising teams, translating data into actionable strategies while communicating insights clearly to drive customer acquisition

Qualifications

• Experience in an analytical or marketing role within a retail company.
• Strong analytical, reporting, data visualization and presentation skills.
• Ability to communicate complex information clearly and make data-informed recommendations.
• Strong critical thinking, flexibility, collaboration, and customer advocacy skills.

Responsibilities

• Translate customer behavior, engagement, retention, and growth trends into recommendations for e-commerce strategy.
• Own customer growth forecasting and recurring customer performance reporting, identifying risks, opportunities, and actions.
• Develop insights for Marketing, E-commerce, Business Planning, and Merchandising teams, connecting customer trends to commercial priorities.
• Analyze customer journeys and support audience segmentation and list creation for campaigns, clienteling, and outreach.
• Partner with teams to improve customer data capture and opt-in rates, and track high-value customer outreach performance.
• Measure outreach, lifecycle campaign, and initiative performance and ROI, and incorporate qualitative customer feedback into improvement plans.

Skills

Analytical skills

Marketing experience

Data visualization

Reporting

Job description

Summary

The Market & Customer Intelligence Manager leads consumer, market, and business insights for Ralph Lauren's North American e-commerce channel. The role uses quantitative analysis and customer understanding to identify growth opportunities, inform business decisions, improve digital retail performance, and enhance the customer experience.

Responsibilities

• Translate customer behavior, engagement, retention, and growth trends into recommendations for e-commerce strategy.
• Own customer growth forecasting and recurring customer performance reporting, identifying risks, opportunities, and actions.
• Develop insights for Marketing, E-commerce, Business Planning, and Merchandising teams, connecting customer trends to commercial priorities.
• Analyze customer journeys and support audience segmentation and list creation for campaigns, clienteling, and outreach.
• Partner with teams to improve customer data capture and opt-in rates, and track high-value customer outreach performance.
• Measure outreach, lifecycle campaign, and initiative performance and ROI, and incorporate qualitative customer feedback into improvement plans.

Requirements

• Experience in an analytical or marketing role within a retail company.
• Strong analytical, reporting, data visualization, and presentation skills with attention to detail.
• Ability to communicate complex information clearly and make data-informed recommendations.
• Strong critical thinking, flexibility, collaboration, and customer advocacy skills.