Outbound Sales Specialist

Think Advertising Jobs; Ocala (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Lamar Advertising Company is seeking an Outbound Sales Specialist to drive revenue across outdoor, digital, and transit platforms. You will identify and qualify new business opportunities and engage in high-volume outreach.

You will present customized media solutions to B2B clients, negotiate contracts, and collaborate with operations to ensure campaigns are executed on schedule. A relationship-focused culture values integrity and accountability.

Qualifications

• Proven experience in outbound B2B sales and meeting or exceeding targets.
• Strong prospecting, lead generation, and territory management skills.
• Proficient in CRM software, preferably Salesforce, with strong forecasting abilities.

Responsibilities

• Identify and qualify new B2B clients via calls, emails, and meetings.
• Develop a robust sales pipeline within your territory.
• Create and deliver advertising proposals tailored to client needs.
• Negotiate pricing, terms, and contracts to close deals.
• Coordinate with operations and design to ensure flawless campaigns.
• Maintain CRM records of activities, pipeline, and forecasts.
• Meet or exceed monthly and quarterly sales targets.
• Represent Lamar in local business communities and events.

Skills

Outbound sales

B2B sales

Cold calling

Lead generation

Salesforce

Media sales

Presentations

Contract negotiation

Pipeline management

Sales forecasting

Digital advertising

Territory management

Job description

Lamar Advertising Company is excited to announce an opportunity for an Outbound Sales Specialist to join our dynamic team! In this role, you will be instrumental in driving revenue across our outdoor, digital, and transit advertising platforms. Your primary responsibility will include identifying and qualifying new business opportunities while engaging in high-volume outreach. You will present customized media solutions to clients in the telecommunications and media sectors. This is a fantastic opportunity to thrive in a relationship-focused culture that emphasizes integrity, accountability, and long-lasting partnerships.

Key Responsibilities

• Identify and qualify new B2B clients through proactive outbound calls, engaging emails, and in-person meetings.
• Develop and maintain a robust sales pipeline within your designated territory.
• Create and deliver compelling advertising proposals and presentations tailored to client needs.
• Negotiate pricing, terms, and contracts to successfully close new business.
• Collaborate closely with operations and design teams to ensure campaigns are executed flawlessly and on schedule.
• Keep precise records of activities, pipeline status, and forecasts in our CRM.
• Consistently meet or exceed monthly and quarterly sales targets.
• Represent Lamar in local business communities and at industry events.

Required Skills

• Experience in outbound sales
• Proven track record in B2B sales
• Expertise in cold calling
• Skills in prospecting and lead generation
• Proficient in CRM software (e.g., Salesforce)
• Knowledge of media and advertising sales
• Ability to deliver persuasive sales presentations
• Expertise in contract negotiation
• Strong pipeline management skills
• Sales forecasting capabilities
• Understanding of digital advertising
• Competence in territory management