B2B Lead Gen & Pipeline Builder – Advertising

Think Advertising Jobs; Ocala (FL); On-site; USD 45,000 - 75,000; Full time

Job summary

Lamar Advertising Company is seeking a driven Sales Growth Representative to accelerate our outdoor and digital advertising offerings. You will identify prospects, generate and qualify B2B leads, and secure meetings for senior sales executives, coordinating with marketing and maintaining CRM records.

Ideal candidates thrive in a collaborative, community-focused environment and demonstrate strong communication, negotiation, and pipeline management skills to advance opportunities through the sales

Qualifications

• Minimum B2B sales experience required.
• Proven lead generation and cold outreach skills.
• Experience managing sales pipelines and CRM systems.
• Strong written and verbal communication abilities.

Responsibilities

• Identify and qualify new B2B leads for Lamar's outdoor and digital advertising solutions.
• Prospect via phone, email, and social media to build a robust sales pipeline.
• Schedule meetings and demonstrations for senior sales executives.
• Collaborate with marketing to align outreach with campaigns and target audiences.
• Maintain accurate CRM records and track activities and KPIs.
• Provide initial needs analysis to align prospects with advertising solutions.
• Assist in developing proposals and follow-ups to move opportunities through the funnel.
• Coordinate with internal teams for smooth handoffs from prospecting to closing.
• Report weekly on pipeline status and market insights to management.
• Uphold Lamar's values of integrity, reliability, and community focus.

Skills

B2B sales experience

Lead generation

Cold outreach

Sales pipeline

CRM familiarity

Negotiation

Sales presentations

Market research

Advertising industry knowledge

Communication skills

Job description

Lamar Advertising Company is seeking a driven Sales Growth Representative to accelerate our outdoor and digital advertising offerings. You will identify prospects, generate and qualify B2B leads, and secure meetings for senior sales executives, coordinating with marketing and maintaining CRM records.

Ideal candidates thrive in a collaborative, community-focused environment and demonstrate strong communication, negotiation, and pipeline management skills to advance opportunities through the sales