Outbound Marketing Specialist

Pavago; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Pavago is hiring an Outbound Marketing Specialist to build outbound systems that generate qualified B2B pipeline opportunities. You will own the process from prospect research to messaging, campaign execution, follow-up, and optimization, leveraging LinkedIn, cold email, and other channels.

The role is hands-on, data-driven, and suited for someone who can turn targeted outreach into meaningful conversations. This remote position follows U.S. EST hours.

Qualifications

• 2+ years in B2B outbound marketing and lead generation.

Responsibilities

• Build and execute outbound campaigns targeting high-value B2B prospects.
• Develop prospect lists and segment ICPs.
• Craft personalized outreach for multi-channel campaigns.
• Track performance and optimize campaigns.

Skills

B2B outbound marketing

Lead generation

LinkedIn outreach

Cold email

Copywriting

Multi-channel campaigns

Prospect research

CRM/Analytics

English proficiency

Remote work

Tools

LinkedIn Sales Navigator

Apollo

Clay

ZoomInfo

Similar platforms

Job description

Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting) – Remote | EST Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours — EST

About the Role

At Pavago, one of our clients is hiring an Outbound Marketing Specialist to build and execute outbound systems that generate qualified B2B pipeline opportunities.

This is a hands-on, execution-focused role for someone experienced in outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing.

You’ll own the outbound process from prospect research and list building through messaging, campaign execution, follow-up, and performance optimization.

If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit.

What You’ll Own

Outbound Campaigns & Pipeline Generation

Build and execute outbound campaigns targeting high-value B2B prospects.

You’ll:

• Develop scalable outbound prospecting systems
• Build outreach playbooks and workflows
• Execute campaigns across LinkedIn, email, and other outbound channels
• Generate qualified conversations and meetings
• Maintain consistent follow-up with prospects
• Continuously improve campaign performance

Prospect Research & Lead List Building

Research and build targeted prospect lists using:

• LinkedIn Sales Navigator
• Apollo
• Clay
• ZoomInfo
• Similar prospecting platforms

You’ll identify and segment prospects based on:

• Ideal Customer Profiles (ICPs)
• Industry
• Company size
• Geography
• Decision-maker roles
• Relevant buying signals

Maintain clean and organized prospect databases and campaign trackers.

LinkedIn Outreach & Engagement

Use LinkedIn as a core outbound and relationship-building channel.

Responsibilities include:

• Personalized prospect outreach
• LinkedIn messaging
• Prospect engagement
• Strategic follow-ups
• Relationship building
• Thought leadership support

Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences.

Cold Email & Outreach Copywriting

Write compelling, personalized copy for:

• Cold emails
• LinkedIn messages
• Follow-up sequences
• Outreach campaigns
• CTAs
• Lead magnets

Test different:

• Messaging angles
• Value propositions
• Personalization approaches
• Subject lines
• CTAs
• Follow-up strategies

The goal is simple: turn relevant prospects into meaningful sales conversations.

Lead Magnets & Outbound Assets

Create and coordinate outbound assets that improve campaign performance, including:

• Lead magnets
• Guides
• Checklists
• Value-driven resources
• Prospecting materials

Use these assets strategically to improve response and conversion rates.

Performance Tracking & Optimization

Monitor outbound performance across:

• Response rates
• Positive reply rates
• Engagement
• Meetings generated
• Qualified conversations
• Pipeline contribution

Use performance data to improve:

• Targeting
• Messaging
• Personalization
• Campaign structure
• Follow-up cadence
• Prospect segmentation

Sales & Leadership Collaboration

Work closely with leadership and sales teams to:

• Improve prospect targeting
• Refine ICPs
• Strengthen messaging
• Evaluate lead quality
• Improve outbound-to-sales handoffs
• Generate more qualified pipeline opportunities

What Makes You a Strong Fit

You:

• Understand outbound as a system, not just sending cold emails
• Know how to research and identify high-quality B2B prospects
• Can write personalized outreach that earns responses
• Understand B2B buyer psychology and high-ticket sales cycles
• Follow up consistently without relying on constant supervision
• Think analytically about campaign performance
• Are comfortable testing and iterating quickly
• Take ownership of pipeline outcomes
• Thrive in fast-moving, remote environments

Required Experience & Skills

• 2+ years of experience in:
  • B2B outbound marketing
  • Lead generation
  • SDR/BDR
  • Outbound prospecting
  • Similar pipeline-generation roles
• Strong hands-on experience with LinkedIn outreach
• Experience using prospecting tools such as:
  • LinkedIn Sales Navigator
  • Apollo
  • Clay
  • ZoomInfo
• Strong outbound copywriting skills
• Experience building and managing multi-channel outbound campaigns
• Strong understanding of:
  • B2B prospecting
  • ICP development
  • Buyer psychology
  • High-ticket B2B sales cycles
• Ability to analyze and optimize campaign performance
• Excellent written and spoken English
• Strong organization and attention to detail
• Ability to work independently in a remote environment
• Availability during U.S. EST business hours

Nice to Have

• Experience with high-ticket B2B services or agencies
• Experience with:
  • Smartlead
  • Instantly
  • Lemlist
  • HubSpot
  • Other outbound automation platforms
• CRM management experience
• Appointment-setting or pipeline-generation experience
• Lead magnet creation experience
• Startup or high-growth company experience

What a Typical Day Looks Like

You might:

• Research target accounts and decision-makers
• Build segmented prospect lists
• Launch LinkedIn and email outreach campaigns
• Personalize messaging for high-value prospects
• Follow up with active prospects
• Engage with target audiences on LinkedIn
• Write outbound copy and test new messaging
• Review campaign response and conversion metrics
• Optimize targeting and sequences
• Update campaign trackers and CRM records
• Collaborate with leadership on pipeline quality

In short: You build outbound systems that turn targeted B2B prospects into qualified conversations, meetings, and pipeline opportunities.

Key Metrics for Success

• Qualified conversations generated
• Meetings booked
• Positive response and engagement rates
• Pipeline opportunities generated
• Prospect targeting accuracy
• Lead quality
• Outreach conversion rates
• Messaging and personalization effectiveness
• Consistency of outbound execution
• Continuous campaign improvement

Why This Role Stands Out

• Direct impact on pipeline and business growth
• Ownership of outbound execution from end to end
• Opportunity to build and improve outbound systems from the ground up
• Hands-on exposure to:
  • LinkedIn marketing
  • Cold outreach
  • B2B prospecting
  • Copywriting
  • Lead generation
  • Pipeline development
• Direct collaboration with leadership
• Fully remote environment
• Strong growth potential into:
  • Senior Outbound Marketing Specialist
  • Growth Marketing
  • Demand Generation
  • Business Development
  • Growth / Outbound Lead

Interview Process

1. Initial Screening Call
2. Spark Hire Intro Video
3. Video Interview with Pavago Recruiter
4. Practical Assessment – Outbound Strategy / Messaging Exercise
5. Client Interview
6. Offer & Onboarding