Senior Marketing Manager

Pavago; United States; Remote; USD 120,000 - 150,000; Full time

Job summary

Pavago is seeking a Senior Marketing Manager to lead Technical SEO, content, organic growth, website management, and marketing operations. This role blends strategic thinking with hands-on execution to drive organic growth and scale marketing systems.

You will own SEO strategy, website initiatives using ASTRO and WordPress, and marketing automation. The position offers a fully remote setup during U.S. business hours and requires strong English communication.

Qualifications

• Proven experience in a Senior Marketing Manager, Growth Marketing, Digital Marketing, or Marketing Operations role
• Strong hands-on expertise in Technical SEO and organic growth
• Experience managing websites using ASTRO, WordPress, Headless CMS platforms
• Experience with Google Ads, SEO tools, backlink analysis, and marketing analytics
• Strong understanding of AI tools and their application to marketing workflows
• Ability to independently own initiatives from strategy through execution

Responsibilities

• Lead Technical SEO strategy and execution across on-page optimization, technical audits, backlinks, and organic growth planning
• Develop and execute marketing initiatives across multiple digital channels
• Create and oversee social content and blogs, PR outreach, and marketing assets
• Manage marketing workflows, reporting systems, and operational processes
• Integrate AI tools into content production, SEO research, and automation
• Coordinate projects across internal teams and external partners

Skills

Senior Marketing Manager

Growth Marketing

Digital Marketing

Marketing Operations

Tools

HubSpot

Slack

Asana

Google Ads

ASTRO

WordPress

Job description

Senior Marketing Manager – Technical SEO, Growth & Marketing Operations

Full-Time | Remote | U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Senior Marketing Manager to lead and execute high-impact initiatives across Technical SEO, content, organic growth, website management, and marketing operations.

This is a high-ownership role that combines strategic marketing thinking with hands-on execution. You’ll be responsible for driving organic growth, managing marketing systems and workflows, overseeing SEO and website initiatives, coordinating campaigns, and leveraging AI to improve marketing speed and scalability.

If you’re an experienced marketer who can build the strategy and execute it independently, this role is a strong fit.

What You’ll Own

Technical SEO & Organic Growth

• Lead Technical SEO strategy and execution across:
• On-page optimization
• Technical audits
• Backlink strategies
• Keyword and organic growth planning
• Identify and resolve technical issues affecting rankings and organic visibility
• Monitor SEO performance and translate data into actionable improvements
• Stay current with evolving SEO, AIO, and AI-driven search strategies
• Collaborate with content and development teams to improve search performance

Marketing Strategy & Execution

• Develop and execute marketing initiatives across multiple digital channels
• Build organic growth strategies across SEO, content, and digital marketing
• Manage ongoing campaigns and marketing priorities
• Support revenue-focused initiatives and performance tracking
• Identify growth opportunities and translate them into executable plans

Content & Social Media

• Create and oversee consistent social content across:
• Instagram
• Facebook
• X (Twitter)
• Produce or manage:
• Blogs and articles
• PR outreach
• Promotional content
• Marketing assets
• Collaborate with designers and developers on content execution
• Maintain consistent brand positioning, messaging, and communication

Website Management

• Manage website initiatives using ASTRO, WordPress, headless CMS platforms, or similar technologies
• Coordinate website updates and optimization projects
• Work closely with developers to improve:
• Technical performance
• SEO
• Content infrastructure
• User experience
• Ensure website initiatives align with broader growth and marketing goals

Marketing Operations & Reporting

• Manage marketing workflows, reporting systems, and operational processes
• Coordinate projects across internal teams and external partners
• Support quarterly reports, shareholder updates, and performance analysis
• Maintain visibility across campaigns, deadlines, and marketing priorities
• Improve operational efficiency across marketing systems and workflows

AI & Marketing Automation

• Integrate AI tools into:
• Content production
• SEO research
• Marketing analysis
• Automation
• Operational workflows
• Identify repetitive marketing tasks that can be streamlined or automated
• Experiment with emerging AI technologies and marketing tools
• Build scalable, AI-assisted processes that improve execution speed and output

Crisis & Brand Management

• Support crisis-response marketing when required
• Coordinate communications during high-priority or time-sensitive situations
• Maintain consistent and professional brand messaging
• Ensure internal and external stakeholders remain aligned during critical events

Required Experience & Skills

• Proven experience in a Senior Marketing Manager, Growth Marketing, Digital Marketing, or Marketing Operations role
• Strong hands-on expertise in Technical SEO and organic growth
• Experience managing websites using:
• ASTRO
• WordPress
• Headless CMS platforms
• Similar web technologies
• Experience with:
• Google Ads
• SEO tools
• Backlink analysis
• Marketing analytics
• Strong understanding of AI tools and their application to marketing workflows
• Experience managing cross-functional marketing projects
• Strong analytical and reporting capabilities
• Excellent written and verbal English communication
• Ability to independently own initiatives from strategy through execution

Nice to Have

• Active involvement in the SEO or digital marketing community
• Experience with HubSpot, Slack, Asana, or similar tools
• Experience in luxury, hospitality, lifestyle, or travel industries
• Crisis-response marketing experience
• Familiarity with Revenue Operations
• Experience building AI-assisted marketing systems and automations

What Makes You a Strong Fit

• You combine strategic thinking with hands-on execution
• Technical SEO is one of your core strengths
• You can independently take marketing initiatives from idea to execution
• You understand how content, SEO, websites, and operations work together
• You use AI as an everyday marketing productivity and optimization tool
• You’re highly organized and comfortable managing multiple initiatives
• You proactively identify problems and opportunities without waiting for direction
• You communicate effectively across marketing, design, development, and leadership teams

What a Typical Day Looks Like

You may start by reviewing organic traffic, rankings, website health, and campaign performance. From there, you could prioritize technical SEO improvements, coordinate content production, review website updates with developers, and manage ongoing marketing projects.

Throughout the day, you’ll monitor growth opportunities, improve AI-assisted workflows, review reporting, and ensure campaigns and operational priorities continue moving forward.

In short: you own the execution, systems, and operational structure behind the company’s digital marketing and organic growth.

Key Metrics for Success

• Organic traffic and search visibility growth
• SEO ranking and technical performance improvements
• Consistency and quality of content production
• Growth in digital engagement and visibility
• Website performance and optimization
• Marketing project execution and workflow efficiency
• Quality and timeliness of marketing reporting
• Successful implementation of AI-driven marketing systems

Why This Role Stands Out

• Senior-level ownership across SEO, content, growth, and marketing operations
• Direct influence on organic growth and digital performance
• Opportunity to build and improve marketing systems
• Hands‑on exposure to AI-driven marketing and automation
• Cross‑functional collaboration with leadership, design, and development
• Fully remote environment with significant autonomy
• Opportunity to shape how the broader marketing function operates and scales

Interview Process

1. Initial Application Review
2. Spark Hire Intro Video
3. Pavago Recruiter Interview
4. Final Interview with Leadership
5. Offer & Onboarding