Outbound Marketing Senior Director

Ambarella Inc; Santa Clara (CA); On-site; USD 260,000 - 300,000; Full time

Benefits offered by this job

Highly competitive benefits

New-hire RSU grants

Opportunity for annual RSU grants

Job summary

A leading semiconductor company is seeking an experienced Outbound Marketing Senior Director. You will develop and execute strategies to drive brand awareness and revenue. The ideal candidate will have over 20 years of marketing experience, with at least 10 in a leadership role, and a strong background in the semiconductor or technology industry. This position offers a competitive salary and the opportunity for substantial growth and benefits.

Qualifications

• 20+ years of marketing experience with 10+ years in a leadership role.
• Experience in semiconductor or technology industry preferred.
• Strong understanding of marketing principles including STP.

Responsibilities

• Develop comprehensive outbound marketing strategy.
• Design and execute multi-channel campaigns for lead generation.
• Create content marketing strategy to showcase expertise.
• Manage digital marketing campaigns across channels.
• Plan and execute event marketing strategies.
• Build and maintain developer communities.
• Manage relationships with industry analysts.

Skills

Outbound marketing strategies

Analytical skills

Leadership

Collaboration

Digital marketing

Education

Bachelor’s degree in marketing or Business Administration

MBA or advanced degree preferred

Tools

Marketo

Pardot

Job description

Overview

Join to apply for the Outbound Marketing Senior Director role at Ambarella Inc.

Ambarella (NASDAQ: AMBA) is a leading fabless semiconductor company that creates edge AI-based computer vision solutions. Our SoCs (System-on-Chips) are at the heart of a wide range of products, including AI-enabled cameras for human and computer vision applications, such as ADAS and autonomous driving, video security, and robotics. We are passionate about developing technology that makes the world safer and smarter, from enhancing vehicle safety to powering intelligent security systems that protect privacy. Join our team and contribute to cutting-edge innovations that are shaping the future of AI and computer vision.

Base pay range

$260,000.00/yr - $300,000.00/yr

Job Description

The Outbound Marketing Senior Director is responsible for developing and executing a comprehensive outbound marketing strategy that drives lead generation, brand awareness, and revenue growth. This role will lead a team of marketing professionals to design and execute multi-channel campaigns across digital, social, email, events, and content marketing. The ideal candidate will have a deep understanding of the semiconductor industry in the Edge IoT and AI segments, expertise in outbound marketing best practices, and a proven track record of driving business results through innovative marketing strategies.

Key Responsibilities

• Develop and Execute Outbound Marketing Strategy: Create a comprehensive outbound marketing strategy that aligns with company goals and objectives. Identify target audiences, buyer personas, and key messaging. Collaborate with cross-functional teams (Sales, Product, etc.) to ensure alignment and maximize impact.
• Lead Generation and Conversion: Design and execute multi-channel campaigns to drive lead generation and conversion. Develop and manage lead nurturing programs to educate and engage prospects. Analyze campaign performance and optimize for improved ROI.
• Content Marketing and Storytelling: Develop a content marketing strategy that showcases the company's expertise and thought leadership. Collaborate with internal stakeholders to create compelling content (blog posts, whitepapers, case studies, etc.).
• Digital Marketing and Advertising: Develop and manage digital marketing campaigns across search, social, and display channels. Optimize campaigns for improved ROI and conversion rates. Collaborate with external agencies and partners to maximize campaign impact.
• Event Marketing and Trade Shows: Plan and execute event marketing strategies, including trade show participation and sponsorships. Manage event logistics, booth design, and staffing. Measure event ROI and optimize for future events.
• Developer Relations Program Management: Build and maintain developer communities. Organize grass roots community events, meetups and hackathons both online and in-person. Engage and manage all online forums, social media channels and platforms where developers interact.
• Analyst Relations Program Management: Planning, executing, and managing all aspects of media and industry analysts supporting the strategic needs of the VP of Corp Dev. Coordinating briefings, events and all other engagements. Building and nurturing strong, long-term relationships with key industry and media analysts.

Requirements

• Education: Bachelor’s degree in marketing, Business Administration, or a related field. MBA or advanced degree preferred.
• Experience: 20+ years of marketing experience, with 10+ years in a leadership role. Semiconductor or technology industry experience preferred.
• Skills: Proficient in driving business growth through outbound marketing strategies; strong understanding of marketing principles including segmentation, targeting, and positioning (STP); experience with marketing automation platforms (e.g., Marketo, Pardot); strong analytical and problem-solving skills with ability to measure campaign ROI; excellent leadership and management skills; strong communication and collaboration skills for cross-functional work.

The base range is $260,000-$300,000. Your base salary will be determined based on your location, experience, and the pay of employees in similar positions. The successful candidate will have the opportunity to convert to a full-time regular position. We also offer new-hire RSU grants and the opportunity for annual RSU grants, as well as other highly competitive benefits.