VP, Omnichannel Growth & Launch Strategy

NewAmsterdam Pharma Corporation; United States; Hybrid; USD 250,000 - 420,000; Full time

Benefits offered by this job

Health insurance

Dental and vision coverage

Term life and disability coverage

Retirement plans

Annual bonus

Job summary

NewAmsterdam Pharma is seeking a Vice President of Go-to-Market and Omnichannel Strategy to define and lead a cohesive, enterprise-wide commercial approach. The role focuses on launch readiness, customer journey design, segmentation, personalization, and omnichannel execution across healthcare providers, patients, and stakeholders.

Initially an individual contributor, the leader will collaborate with cross-functional teams, oversee external partners, and build capabilities to support future

Qualifications

• 15+ years of progressive leadership experience in pharma, biotech, or life sciences.
• Deep expertise in commercial strategy, go-to-market planning, and customer engagement.
• Demonstrated success creating enterprise omnichannel and go-to-market strategies in launch or high-growth settings.
• Strong understanding of customer journey design, segmentation, personalization, content strategy, and analytics-driven marketing.
• Proven ability to influence cross-functional stakeholders and lead through ambiguity and growth.

Responsibilities

• Develop and own the enterprise go-to-market and omnichannel strategy for launch and portfolio growth.
• Define customer journeys, segmentation, personalization, and content across channels.
• Provide strategic direction for launch readiness and customer engagement.
• Advance measurement and innovation using customer insights and analytics.
• Build the Go-to-Market and Omnichannel capability and lead the function initially as an anchor.

Skills

Go-to-market

Omnichannel

Stakeholder engagement

Analytics

Executive leadership

Launch planning

Job description

NewAmsterdam Pharma is seeking a Vice President of Go-to-Market and Omnichannel Strategy to define and lead a cohesive, enterprise-wide commercial approach. The role focuses on launch readiness, customer journey design, segmentation, personalization, and omnichannel execution across healthcare providers, patients, and stakeholders.

Initially an individual contributor, the leader will collaborate with cross-functional teams, oversee external partners, and build capabilities to support future