Orthopedic Medical Device Downstream Marketing Lead

Green Key Resources; Union City (CA); Hybrid; USD 126,000 - 150,000; Full time

Job summary

Green Key Resources in California is seeking an experienced Downstream Product Marketing Manager for an orthopedic surgical product portfolio. Hybrid, 4 days onsite / 1 day remote, with travel up to 30% domestically and internationally.

You will develop campaigns, enable sales, and drive product adoption to grow revenue. The ideal candidate has 5+ years in medical device marketing, strong commercial execution, and a track record of successful launches in a regulated healthcare environment.

Qualifications

• Minimum 5 years of medical device marketing experience.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience developing downstream marketing strategies and campaigns.
• Experience marketing to healthcare professionals and hospital decision-makers.
• Experience in hospital environments.
• Strong understanding of product positioning and go-to-market strategies.
• Demonstrated ability to translate customer insights into actionable plans, messaging, and tools.
• Digital marketing experience with marketing automation, CRM, and social media.

Responsibilities

• Develop downstream marketing plans and campaigns to increase market share and drive adoption.
• Present marketing strategies to executive leadership and communicate initiatives.
• Ensure marketing initiatives align with business objectives and growth plans.
• Develop and refine GTM strategies for orthopedic surgical products.
• Monitor market trends, customer needs, competition, and industry developments.
• Analyze market data and campaign performance to optimize strategies.
• Translate VOC insights into compelling messaging, programs, and initiatives.
• Coordinate product launches with Sales, R&D, Clinical, Marketing, and Operations.
• Develop product positioning, value propositions, and differentiated messaging.
• Create sales enablement materials, collateral, presentations, and educational resources.
• Support sales training and customer engagement programs.
• Develop business plans and positioning for market segments.
• Ensure materials communicate benefits, evidence, and competitive advantages.
• Build understanding of orthopedic surgical market and hospital purchasing.
• Develop relationships with KOLs, surgeons, and clinical stakeholders.
• Identify opportunities for speaking engagements and conference participation.
• Represent the organization at industry events and meetings.
• Collaborate with clinical stakeholders on marketing programs.

Skills

Medical device marketing

Campaign management

Go-to-market planning

Digital marketing

CRM tools

Stakeholder engagement

Presentation skills

Travel readiness

Education

Bachelor's degree

Tools

Pardot

Salesforce

Seismic

Job description

Green Key Resources in California is seeking an experienced Downstream Product Marketing Manager for an orthopedic surgical product portfolio. Hybrid, 4 days onsite / 1 day remote, with travel up to 30% domestically and internationally.

You will develop campaigns, enable sales, and drive product adoption to grow revenue. The ideal candidate has 5+ years in medical device marketing, strong commercial execution, and a track record of successful launches in a regulated healthcare environment.