Upstream Product Marketing Manager

Green Key Resources; California; Hybrid; USD 144,000 - 160,000; Full time

Benefits offered by this job

Comprehensive benefits package

Potential annual bonus

Job summary

Green Key Resources seeks an experienced Upstream Product Marketing Manager for a growing medical device company focused on surgical technology and spine-related solutions.

The role offers significant exposure to executive leadership, with opportunities for growth as the organization expands over the coming years. A strong background in medical device marketing, strategic insight, and execution capability are essential.

Qualifications

• 8+ years of life sciences/healthcare/medical device marketing experience.

Responsibilities

• Develop and execute upstream marketing strategies for assigned portfolios.
• Lead strategic planning, market assessments, pricing evaluations, and portfolio management.
• Identify new opportunities, line extensions, and market expansion strategies.
• Prepare business cases, financial models, and recommendations for leadership.
• Define product requirements from market research and stakeholder input.
• Collaborate with R&D, regulatory, and operations to translate needs into solutions.
• Lead launches and establish distribution channels for new products.

Skills

Strategic marketing

Cross-functional collaboration

Financial modeling

Executive communication

Project management

Education

Bachelor's degree in Marketing, Business, or a related field

MBA preferred

Tools

Microsoft Word

Excel

PowerPoint

Teams

Job description

Work Schedule: Hybrid, 4 days onsite / 1 day remote

Salary: $144,000-$160,000 annually, some flex depending on experience

Additional Compensation: Potential annual bonus and comprehensive benefits package

Travel: Approximately 30%, including occasional weekends and international travel

Industry: Medical Devices / Surgical Technology

About the Opportunity

We are seeking an experienced Upstream Product Marketing Manager for a growing medical device company specializing in surgical technology, patient positioning, and solutions supporting spine and orthopedic procedures.

This is a highly visible, hands-on role with significant exposure to executive leadership and opportunities for professional growth as the organization plans to expand substantially over the next several years.

The ideal candidate is a motivated self-starter with extensive medical device marketing experience, strong strategic and analytical capabilities, and a proven ability to lead upstream product development initiatives. Experience in the pressure management space is strongly preferred.

Position Summary

The Upstream Product Marketing Manager will provide strategic product and market oversight for assigned product portfolios, including product development, market analysis, pricing strategy, portfolio management, competitive positioning, and budgeting.

This individual will collaborate closely with downstream marketing, clinical marketing, R&D, operations, regulatory affairs, quality, and other cross-functional stakeholders to develop and execute product strategies.

The position plays a critical role in identifying market opportunities, developing business cases, defining product requirements, and supporting the successful commercialization of innovative medical device solutions.

Key Responsibilities

• Develop and execute comprehensive upstream marketing strategies for assigned product portfolios.
• Lead strategic planning, market assessments, competitive analysis, pricing evaluations, and portfolio management.
• Identify new product opportunities, line extensions, and potential market expansion opportunities.
• Develop detailed opportunity assessments, business cases, financial models, and recommendations for senior leadership.
• Evaluate product profitability and recommend pricing adjustments aligned with business objectives.
• Monitor market trends, competitive products, customer needs, and industry developments.
• Serve as the upstream marketing lead and core team member on product development projects.
• Define user needs and product requirements through market research, customer surveys, clinical observation, data collection, and clinical labs.
• Collaborate with R&D, clinical teams, and other stakeholders to translate market needs into actionable product requirements.
• Lead the development of marketing plans and business requirements for new product initiatives.
• Establish processes and strategies for successful product launches and new distribution channels.
• Work closely with surgeons and clinical stakeholders to identify unmet needs and opportunities to improve surgical procedures and product adoption.
• Develop, implement, and monitor comprehensive marketing plans with measurable objectives, strategies, tactics, and timelines.
• Lead the creation and execution of marketing programs supporting product adoption and commercial growth.
• Collaborate with downstream marketing and external agencies to develop marketing materials, sales support tools, and promotional content.
• Ensure marketing materials comply with branding guidelines and applicable regulatory requirements.
• Monitor program performance and adjust strategies to achieve business objectives.

Financial & Business Management

• Develop and manage product marketing budgets and forecasts.
• Conduct business modeling, profitability assessments, competitive pricing analysis, and market evaluations.
• Oversee opportunity assessment and business case development for new products and market opportunities.
• Present strategic recommendations, financial analyses, and product portfolio updates to senior leadership.

Cross-Functional Collaboration & Compliance

• Partner with Marketing, Sales, Sales Operations, R&D, Regulatory Affairs, Quality Assurance, and Operations.
• Collaborate with Regulatory and Quality teams to ensure product compliance with FDA regulations.
• Support resolution of product-related complaints and quality concerns.
• Ensure compliance with applicable GMP, ISO 13485, FDA marketing guidelines, and 21 CFR Part 820 requirements.
• Contribute to continuous improvement initiatives across the organization.

Required Qualifications

• 8+ years of directly related experience in life sciences, healthcare, and/or medical device marketing.
• 5 years of P&L experience.
• Bachelor's degree in Marketing, Business, or a related field.
• MBA preferred.
• Strong experience in upstream product marketing, product development, and strategic portfolio management.
• Demonstrated success developing and implementing strategic marketing plans.
• Experience with market research, competitive analysis, financial modeling, forecasting, and pricing strategy.
• Strong budgeting and financial management capabilities.
• Experience creating marketing content within a highly regulated healthcare environment.
• Excellent analytical, communication, presentation, relationship-building, and project management skills.
• Ability to independently manage multiple projects and collaborate across cross-functional teams.
• Strong proficiency with Microsoft Word, Excel, PowerPoint, and Teams.
• Ability to present effectively to senior executives and external stakeholders.
• Comfortable working in clinical environments, including operating rooms and laboratory settings.
• Ability to travel overnight approximately 30%, including occasional weekends, domestically and internationally.

Preferred Qualifications

• Experience in pressure management products or technologies strongly preferred.
• Medical device or medical technology marketing experience.
• Experience in surgical products, orthopedic devices, or related operating room technologies.
• Familiarity with hospital purchasing processes and ambulatory surgical facilities.
• Experience working directly with surgeons and clinical stakeholders.
• Demonstrated ability to operate successfully in a fast-paced, growth-oriented organization.

Why Consider This Opportunity?

• Join an established medical device organization with ambitious expansion plans.
• Gain significant exposure to executive leadership.
• Lead strategic upstream marketing initiatives supporting a major product development program.
• Work in a collaborative environment that values initiative, ownership, and hands-on execution.
• Enjoy opportunities for professional development and career advancement.
• Competitive compensation, potential annual bonus, and comprehensive benefits.