Downstream Product Marketing Manager

Green Key Resources; Union City (CA); Hybrid; USD 126,000 - 150,000; Full time

Job summary

Green Key Resources in California is seeking an experienced Downstream Product Marketing Manager for an orthopedic surgical product portfolio. Hybrid, 4 days onsite / 1 day remote, with travel up to 30% domestically and internationally.

You will develop campaigns, enable sales, and drive product adoption to grow revenue. The ideal candidate has 5+ years in medical device marketing, strong commercial execution, and a track record of successful launches in a regulated healthcare environment.

Qualifications

• Minimum 5 years of medical device marketing experience.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience developing downstream marketing strategies and campaigns.
• Experience marketing to healthcare professionals and hospital decision-makers.
• Experience in hospital environments.
• Strong understanding of product positioning and go-to-market strategies.
• Demonstrated ability to translate customer insights into actionable plans, messaging, and tools.
• Digital marketing experience with marketing automation, CRM, and social media.

Responsibilities

• Develop downstream marketing plans and campaigns to increase market share and drive adoption.
• Present marketing strategies to executive leadership and communicate initiatives.
• Ensure marketing initiatives align with business objectives and growth plans.
• Develop and refine GTM strategies for orthopedic surgical products.
• Monitor market trends, customer needs, competition, and industry developments.
• Analyze market data and campaign performance to optimize strategies.
• Translate VOC insights into compelling messaging, programs, and initiatives.
• Coordinate product launches with Sales, R&D, Clinical, Marketing, and Operations.
• Develop product positioning, value propositions, and differentiated messaging.
• Create sales enablement materials, collateral, presentations, and educational resources.
• Support sales training and customer engagement programs.
• Develop business plans and positioning for market segments.
• Ensure materials communicate benefits, evidence, and competitive advantages.
• Build understanding of orthopedic surgical market and hospital purchasing.
• Develop relationships with KOLs, surgeons, and clinical stakeholders.
• Identify opportunities for speaking engagements and conference participation.
• Represent the organization at industry events and meetings.
• Collaborate with clinical stakeholders on marketing programs.

Skills

Medical device marketing

Campaign management

Go-to-market planning

Digital marketing

CRM tools

Stakeholder engagement

Presentation skills

Travel readiness

Education

Bachelor's degree

Tools

Pardot

Salesforce

Seismic

Job description

Work Schedule: Hybrid, 4 days onsite / 1 day remote

Salary: $126,000–$150,000 annually, some flex depending on experience

Additional Compensation: Potential annual bonus and comprehensive benefits package

Travel: Approximately 30%, including occasional weekends and international travel

Industry: Medical Devices / Orthopedic Surgery

About the Opportunity

We are seeking an experienced Downstream Product Marketing Manager for a growing medical device company specializing in surgical technology, patient positioning, and solutions supporting orthopedic and spine procedures.

This is a highly visible, hands-on role offering significant exposure to executive leadership and opportunities for professional growth as the organization plans substantial expansion over the next several years.

The ideal candidate is a motivated self-starter with medical device marketing experience, strong commercial execution skills, and a proven ability to develop and implement marketing campaigns that increase product adoption and drive revenue growth.

Experience in orthopedic medical devices is highly preferred.

Position Summary

The Downstream Product Marketing Manager will be responsible for developing and executing strategic marketing campaigns and programs to grow market share for an orthopedic surgical product portfolio.

The primary focus will be on downstream product marketing, sales enablement, customer engagement, brand awareness, and product adoption.

This individual will collaborate closely with Marketing, Sales, Clinical, Regulatory Affairs, R&D, Operations, and other cross-functional stakeholders to develop go-to-market strategies, execute product launches, and deliver measurable commercial results.

The position combines strategic planning with hands-on tactical execution, including developing marketing programs, managing budgets, measuring campaign effectiveness, and adjusting strategies based on market performance.

Key Responsibilities

• Develop and execute comprehensive downstream marketing plans, campaigns, and programs to increase market share and drive product adoption.
• Present marketing strategies and plans to executive leadership and communicate approved initiatives throughout the organization.
• Ensure marketing initiatives align with overall business objectives and commercial growth strategies.
• Develop and refine go-to-market (GTM) strategies for orthopedic surgical products.
• Monitor market trends, customer needs, competitive positioning, and industry developments.
• Analyze market data and campaign performance to optimize marketing strategies and tactics.
• Translate voice-of-customer (VOC) insights into compelling messaging, marketing programs, and commercial initiatives.
• Coordinate product launches in collaboration with Sales, R&D, Clinical, Marketing, and Operations.
• Develop product positioning, value propositions, and differentiated messaging for target audiences.
• Create sales enablement materials, product collateral, presentations, and educational resources.
• Support sales training initiatives and customer engagement programs.
• Develop business plans and product positioning strategies for assigned market segments.
• Ensure marketing materials clearly communicate product benefits, supporting evidence, and competitive advantages.
• Build and maintain a strong understanding of the orthopedic surgical market, including patient positioning technologies, hospital purchasing processes, and customer needs.
• Develop relationships with key opinion leaders (KOLs), surgeons, and other clinical stakeholders.
• Identify opportunities for speaking engagements, product testimonials, educational programs, and conference participation.
• Represent the organization at industry conferences, customer meetings, sales training events, and other professional engagements.
• Collaborate with clinical stakeholders to develop effective marketing programs and increase brand awareness.
• Engage with healthcare professionals, hospital administrators, operating room personnel, and purchasing decision-makers.

Marketing Content & Campaign Management

• Lead the development of marketing materials, advertising campaigns, digital content, and promotional tools.
• Collaborate with internal marketing teams and external agencies to execute campaigns.
• Ensure projects are delivered on time and within approved budgets.
• Maintain consistency with approved branding standards and trademark guidelines.
• Evaluate marketing effectiveness and recommend improvements to maximize commercial impact.

Cross-Functional Collaboration & Budget Management

• Partner with Sales, Clinical, Marketing, Regulatory Affairs, Quality, R&D, and Operations to execute commercial initiatives.
• Manage marketing program budgets and monitor spending.
• Work independently and collaboratively to manage multiple projects and priorities.
• Present marketing plans, campaign results, and strategic recommendations to senior leadership.
• Contribute to continuous improvement initiatives across the organization.

Regulatory Compliance & Quality

• Ensure marketing materials comply with applicable FDA marketing guidelines.
• Follow relevant GMP, ISO 13485, and 21 CFR Part 820 requirements.
• Adhere to applicable internal quality systems, procedures, and regulatory standards.
• Comply with hospital protocols and vendor credentialing requirements.
• Maintain confidentiality of sensitive business and customer information.

Required Qualifications

• Minimum 5 years of medical device marketing experience.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience developing and executing downstream marketing strategies and campaigns.
• Experience marketing products to healthcare professionals and hospital decision-makers.
• Experience working in a hospital environment.
• Strong understanding of product positioning, target segmentation, and go-to-market strategies.
• Demonstrated success translating customer insights into actionable marketing plans, messaging, and sales tools.
• Experience developing marketing content within a highly regulated healthcare industry.
• Strong marketing plan development, implementation, and campaign management skills.
• Digital marketing experience, including familiarity with marketing automation platforms, CRM systems, social media, and sales enablement tools.
• Excellent project management, communication, presentation, and interpersonal skills.
• Ability to manage multiple projects and collaborate effectively across cross-functional teams.
• Strong proficiency with Microsoft Word, Excel, PowerPoint, and Teams.
• Ability to develop and deliver presentations to senior executives, physicians, nurses, and other clinical stakeholders.
• Strong analytical and problem-solving skills.
• Ability to build and maintain productive customer relationships.
• Comfortable working in operating room environments and observing surgical procedures.
• Ability to travel overnight approximately 30%, including occasional weekends, domestically and internationally.

Preferred Qualifications

• Orthopedic medical device marketing experience strongly preferred.
• Experience marketing surgical equipment, patient positioning solutions, or related medical technologies.
• Experience in B2B marketing to surgeons, physician assistants, nurses, operating room managers, supply chain professionals, risk managers, and hospital or ambulatory surgery center executives.
• Experience with marketing automation and sales enablement platforms such as Pardot, Salesforce, and Seismic.
• Experience developing relationships with key opinion leaders and clinical stakeholders.
• Demonstrated success driving brand awareness, product adoption, and market share growth.
• Experience supporting medical device product launches and commercialization initiatives.

Why Consider This Opportunity?

• Join an established medical device organization with ambitious expansion plans.
• Gain significant exposure to executive leadership.
• Take ownership of downstream marketing strategy and execution for an orthopedic surgical product portfolio.
• Work in a collaborative environment that values initiative, accountability, and hands-on execution.
• Opportunity for professional development and career advancement.
• Competitive compensation, potential annual bonus, and comprehensive benefits.