About the Role
Join an early-stage, venture-backed B2B marketplace team as its Organic Growth & Partnerships Lead. You will build organic acquisition programs and partnerships that connect buyers and sellers in the specialized vehicle and equipment market.
What You'll Do
- Build and scale organic and earned channels, including social media, press, and content, to grow the audience and drive customer acquisition.
- Develop partnerships with creators, industry associations, and platforms to reach prospective buyers and sellers.
- Create referral, affiliate, and customer advocacy programs that turn satisfied customers into growth drivers.
- Lead SEO and AI answer engine optimization strategy to improve visibility in search and answer tools.
- Test new channels and growth projects, learn quickly, and focus on approaches that show results.
- Collaborate with marketing, sales, and engineering on growth initiatives with compounding impact.
- Create and film organic short-form video and other content for LinkedIn, YouTube, Instagram, and Facebook.
What We're Looking For
- At least 3 years of hands-on organic growth marketing experience, ideally 3 to 5 years at an early-stage, venture-backed startup.
- Experience building and scaling organic acquisition programs, with measurable audience growth and customer acquisition results.
- B2C marketing experience reaching non-technical customers through social media, press, partnerships, or newsletters.
- Experience growing organic social channels such as YouTube, Instagram, Facebook, or LinkedIn, and creating short-form video.
- Comfort working autonomously in an early-stage environment, building programs from the ground up.
- Marketplace experience and existing creator or press relationships are helpful.
- A bachelor's degree from a highly regarded US university.
Compensation & Benefits
Base salary: $120,000 to $175,000 annually. Visa sponsorship is available.
Location
On-site, five days per week in New York, New York.