Optimization Specialist

Jobtailor; Glendale (CO); On-site; USD 60,000 - 90,000; Full time

Job summary

Jobtailor in Colorado is seeking a detail‑oriented Paid Media Specialist to manage and optimize campaigns across PPC, display, video and social channels.

You will analyze performance data, generate insights, coordinate with planners, and ensure timely delivery of media plans while maintaining strong vendor relationships.

The role requires a bachelor’s degree, Google Ads/GA4/Meta certs, Excel skills, and solid communication in a collaborative environment.

Qualifications

• Bachelor’s degree in advertising, communications, journalism, business or data sciences.
• Experience with paid ad platforms and analytics tools.
• Google Ads, GA4 and Meta certifications.
• Comfort analyzing numbers and providing insights.
• Basic level of Excel knowledge.
• Proficient in Microsoft Office or Google applications.
• Clear, coherent and professional communication skills.
• Strong written and verbal presentation skills.
• Monday–Friday availability, 8:30am–5:30pm.
• Eligible for employment verification through E-Verify.

Responsibilities

• Execute paid programs across PPC, Display, Video, Audio, Print, OOH and Social.
• Optimize live campaigns in real time.
• Obtain inventory availability, cost estimates and media kits from partners and platforms.
• Manage budgets, timelines and pacing across multiple ad platforms.
• Communicate media‑plan deadlines and creative requirements to teams.
• Enter media schedules into VladTracker and Campaign Manager for ad trafficking.
• Assist with media invoices and schedule updates for payment or client billing.
• Learn and use media-buying and research software tools.
• Maintain resource and media files.
• Conduct and compile research for client reports, providing insight and analysis on campaign data.
• Assist Integrated Planners and subject matter experts with plans and contracts.
• Resolve problems and develop innovative solutions.
• Maintain responsive relationships with media suppliers, partners and internal teams.

Skills

PPC Management

Data Analysis

Excel Proficiency

Ad Trafficking

Budget Management

Media Scheduling

Campaign Optimization

Education

Advertising/Comms degree

Tools

Google Ads Certification

GA4 Certification

Meta Certification

Job description

• Execute paid programs across PPC, Display, Video, Audio, Print, OOH and Social channels
• Optimize live campaigns in real time
• Obtain inventory availability, cost estimates and media kits from partners and platforms
• Manage budgets, timelines and pacing across multiple ad platforms
• Communicate media‑plan deadlines and creative requirements to teams
• Enter media schedules into VladTracker and Campaign Manager for ad trafficking
• Assist with media invoices and schedule updates for payment or client billing
• Learn and use media‑buying and research software tools
• Maintain resource and media files
• Conduct and compile research for client reports, providing insight and analysis on campaign data
• Assist Integrated Planners and subject matter experts with plans and contracts
• Resolve problems and develop innovative solutions
• Maintain responsive relationships with media suppliers, partners and internal teams

Requirements

• Bachelor’s degree required, preferably in advertising, communications, journalism, business or data sciences
• Some experience or familiarity with paid ad platforms and analytics tools
• Certification in Google Ads, GA4, Meta, etc.
• Comfortability with analyzing sets of numbers and providing insights
• At least a basic level of Excel knowledge
• Proficient in Microsoft Office or Google applications
• Clear, coherent and professional communication skills
• Strong written and verbal presentation skills
• Monday–Friday availability, 8:30am–5:30pm
• Must be eligible for employment verification through E-Verify

Core Competencies

Demonstrates expertise in executing and optimizing paid media campaigns across various channels, including PPC, Display, and Social. Proficient in analyzing campaign data and providing actionable insights while maintaining effective communication with internal teams and media partners.

Highest-signal resume keywords

• PPC Campaign Management
• Google Ads Certification
• Data Analysis
• Excel Proficiency
• Media Buying Software

Hard Skills

• Campaign Optimization
• Budget Management
• Media Scheduling
• Ad Trafficking
• Research Compilation

Soft Skills

• Professional Communication
• Problem Solving
• Team Collaboration
• Presentation Skills

Certifications & Qualifications

• Google Ads Certification
• GA4 Certification
• Meta Certification

Industry Keywords

• Paid Media
• Advertising
• Media Planning
• Client Billing
• Media Suppliers

Tools & Technologies

• VladTracker
• Campaign Manager
• Google Applications
• Analytics Tools