Global Brand Activation Senior Director

Wella Company; Calabasas (CA); Hybrid; USD 180,000 - 235,000; Full time

Benefits offered by this job

Health insurance

Life and disability insurance

401(k) retirement plan

Paid holidays and PTO

Annual bonus plan

Job summary

Wella Company is seeking a Senior Director of Brand Activation for OPI in Calabasas, CA. This hybrid role drives global activation strategy, content, and earned/owned campaigns across markets, while ensuring strong in-market execution in the U.S. and collaboration with global teams.

The role leads media planning, influencer and ambassador programs, and cross-functional teams to deliver high-impact brand moments, with a focus on EMV, engagement, and revenue growth within a masterbrand framework.

Qualifications

• 8–10+ years of experience in integrated marketing, brand communications, and activation (beauty, fashion, or lifestyle preferred).
• Proven experience developing and executing content and activation strategy across owned and earned platforms (social, web, PR, influencers, community, and events).
• Ability to articulate a clear strategic framework and enable markets outside the U.S. to tailor the brand strategy while protecting global consistency.
• Experience owning U.S. execution within a global matrixed organization; translate global strategy into market plans.
• Deep expertise across social, content, influencer/creator, earned media, paid amplification, and eCommerce content.
• Strong agency leadership and cross-functional collaboration skills; experience partnering with internal creative teams.
• Strategic thinker with a hands-on, execution-driven mindset.

Responsibilities

• Lead OPI’s Masterbrand Campaign and Annual Activation Idea, defining global vision and activation framework.
• Own the annual global communications and activation calendar with the VP, ensuring sequencing of brand moments.
• Oversee the Annual Global Activation Brief to markets, including brand theme, priorities, and budget guidance.
• Develop and lead the Annual Global Paid Media Strategy and Brief, including investment guidance.
• Lead U.S. earned and owned activation in-market and manage agency relationships.
• Test, learn, and scale new content and activation approaches for global reuse.

Skills

Brand activation

Integrated marketing

Leadership

Strategic thinking

Cross-functional collaboration

Content strategy

Hands-on execution

Job description

Wella Company is seeking a Senior Director of Brand Activation for OPI in Calabasas, CA. This hybrid role drives global activation strategy, content, and earned/owned campaigns across markets, while ensuring strong in-market execution in the U.S. and collaboration with global teams.

The role leads media planning, influencer and ambassador programs, and cross-functional teams to deliver high-impact brand moments, with a focus on EMV, engagement, and revenue growth within a masterbrand framework.