OPI Brand Innovation Lead — Growth & Launch

Wella Company; California (MO); On-site; USD 120,000 - 150,000; Full time

Job summary

Wella Company is seeking a Sr. Brand Manager, OPI – Innovation to lead the US innovation and portfolio strategy for OPI.

This role drives the pipeline across collections, artificial nails, treatments, and newness, translating insights into a multi‑year plan and partnering with Global Product Marketing to align resources and timing. You will own launch readiness, asset creation, and post‑launch learning, partnering with Sales, Trade Marketing, Finance, Education, and Activation to deliver

Qualifications

• Bachelor's Degree in Marketing, Communications, Business, or a relevant field.
• 8+ years of relevant marketing experience; CPG, beauty, or omnichannel brand experience preferred.
• Demonstrated ability to turn consumer, category, financial, and performance data into clear business recommendations.
• Strong commercial acumen, including budgets, P&L drivers, investment choices, and senior‑leadership communication.
• Proven cross‑functional leadership and ability to influence global, local, commercial, and agency partners without direct authority.
• Strong ownership, accountability, and bias to action; able to simplify complexity, make decisions, and deliver through others.
• Excellent written and verbal communication, with the ability to tailor concise, compelling messages for different audiences.
• Digitally savvy and passionate about beauty, culture, consumers, and retail.
• Proficiency in MS PowerPoint, Excel, and Word.

Responsibilities

• Own the US innovation and portfolio strategy for OPI – Innovation.
• Translate consumer, category, retailer, and channel insights into a prioritized multi‑year pipeline.
• Lead launches into the US market from concept to market, including assets and readiness.
• Collaborate with Global Product Marketing, Activation, and Finance to align on strategy and funding.
• Drive cross‑functional alignment and stage‑gate approvals with clear risk and ROI expectations.
• Establish launch narratives and post‑launch reviews to inform future pipelines.

Skills

Cross-functional leadership

Executive communication

Strategic thinking

Digital savviness

Data-driven decision making

Education

Bachelor's Degree in Marketing, Communications, Business, or a relevant field

Tools

Microsoft PowerPoint

Microsoft Excel

Microsoft Word

Job description

Wella Company is seeking a Sr. Brand Manager, OPI – Innovation to lead the US innovation and portfolio strategy for OPI.

This role drives the pipeline across collections, artificial nails, treatments, and newness, translating insights into a multi‑year plan and partnering with Global Product Marketing to align resources and timing. You will own launch readiness, asset creation, and post‑launch learning, partnering with Sales, Trade Marketing, Finance, Education, and Activation to deliver