Sr. Brand Manager OPI

Wella Company; Calabasas (CA); On-site; USD 130,000 - 150,000; Full time

Job summary

Wella Company in Calabasas, CA, is seeking a Sr. Brand Manager for OPI to lead brand strategy, manage budgets, and translate insights into growth. This full-time role collaborates with global teams and cross-functional partners to drive cohesive campaigns.

Reporting to Senior Director, Wella Retail Brands, you will refine brand messaging, oversee performance recaps, and champion the brand across all functions, ensuring clear, impactful communication and superior execution.

Qualifications

• Bachelors Degree in Marketing, Communications, Business or relevant field.
• 8+ years relevant experience in Marketing (previous CPG/Beauty preferred).
• Digitally savvy
• Passionate about Beauty
• Strong organizational and multi-project management skills.

Responsibilities

• Develop and execute innovative marketing plans that capture consumer attention and drive brand visibility.
• Derive insights from data to set direction for brand growth.
• Own and manage the brand budget with effective resource allocation.
• Manage monthly communication recaps including impact on revenues and profitability.
• Lead qualitative and quantitative learnings to refine brand messaging and claims.
• Prepare, present, and sell the activity master plan to Senior Leadership and cross-functional partners.
• Create briefs translating to creative work that drives engagement and influence.
• Act as a brand steward and model best practices within the Brand team.
• Collaborate with global team to create value propositions and positioning for base products and launches.
• Coordinate with demand planning, product supply, global marketing, sales, influencer marketing, and education for integrated campaigns.

Skills

Digital savvy

Brand management

Data-driven

Marketing strategy

Excellent communication

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

Microsoft Office

PowerPoint

Excel

Word

Job description

Position Title: Sr. Brand Manager OPI

Location: CA, US

Work Arrangement: Hybrid

Description

Position Title: Sr. Brand Manager, OPI

Location: Calabasas, CA

Reports to: Senior Director, Wella Retail Brands

Scope: OPI

ABOUT THE WELLA COMPANY

Together, WEenable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

We’re looking for a Sr. Brand Manager to join our OPI Brand Management team.

The Sr. Brand Manager, OPI, oversees comprehensive brand management, including developing strategies informed by data-driven business analysis and market insights. This role is responsible for managing budgets, optimizing resource allocation, and evaluating the effectiveness of marketing campaigns to drive growth and profitability. Additionally, the manager leads communication recaps, refines brand messaging, and acts as a steward for the brand, ensuring alignment across all business and creative functions.

In this full-time role, you will report to the Senior Director of Wella Retail Brands.

KEY RESPONSIBILITIES

Brand Strategy & Management

• Develop and execute innovative, break-through marketing plans that capture consumer attention, drive brand visibility, and set OPI apart in the competitive beauty landscape.

• Derive insights from data to set the direction for brand growth
• Own and manage the brand budget, ensuring an effective and economical allocation of resources.
• Manage monthly communication recaps including the impact of monthly activities on revenues, profitability, product and channel mix, and performance of marketing campaigns.
• Lead qualitative and quantitative learnings to refine our understanding of the “who” and to optimize messaging and brand claims
• Prepares, presents, and sells-in the activity master plan to Senior Leadership, Sales, and cross-functional partners
• Create briefs that translate to creative work that drives engagement and influence
• Act as a brand steward and models the way for others on the Brand team

Collaboration & Analytics

• Collaborate with global team to create value propositions and positioning for key base business products and new launches
• Collaborate and liaison between cross-functional partners (demand planning, product supply, global marketing, sales, influencer marketing, and education) to ensure integrated campaigns and cohesive strategies
• Coordinate across multiple internal partners and external agencies in developing creative advertising, high-impact promotions, and media planning and ensure that all media plans are aligned with business values and goals.

The Sr. Brand Manager performs other tasks as designated by the Senior Director of Retail Brands.

QUALIFICATIONS

Essential:

• Bachelors Degree in Marketing, Communications, Business or relevant field
• 8+ years relevant experience in Marketing (previous CPG/Beauty preferred).
• Digitally savvy
• Passionate about Beauty
• Strong organizational skills and ability to manage multiple projects. Bias to action to deliver projects complete and on-time, with ability to motivate others to support
• Strong ownership and accountability - able to roll-up your sleeves and make things happen
• Excellent communication skills with ability to tailor messages for various audiences in a manner that is relatable and understandable
• Excellent interpersonal skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment
• Positive, ‘can do’ energy and team-oriented
• Highly Proficient in Microsoft Office including PowerPoint (an absolute must!), Word, Excel (also a must!) and related software skills to create verbal and visually engaging brand materials, reports, and presentations

Key competencies:

• Speed: Able to quickly assess situations, make informed decisions, and drive rapid execution to capitalize on market opportunities.
• Simplification: Skilled at distilling complex ideas and processes into clear, straightforward solutions for the team and stakeholders.
• Accountability: Takes full responsibility for commitments and outcomes, fostering a culture of ownership within the team.
• Intensity: Brings high energy, focus, and a relentless drive for results, inspiring others to perform at their best in a fast-paced environment.

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $130,000 – $150,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email [e-mail]. This email account will not respond to inquiries regarding the status of a candidate’s application.

Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.

Equal employment opportunity, including veterans and individuals with disabilities.

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