Global Brand Activation & Engagement Director

Wella Operations US LLC; Calabasas (CA); Hybrid; USD 180,000 - 235,000; Full time

Benefits offered by this job

Health insurance

Paid holidays

401(k) retirement plan

Life and disability insurance

Job summary

Wella Operations US LLC is seeking a Senior Director, Brand Activation for OPI to lead brand engagement strategies and oversee activation across multiple channels. This role requires 8–10+ years of experience in integrated marketing and brand communications, with a focus on driving cultural relevance and ensuring high performance across engagements.

Key responsibilities include managing global campaigns, content strategies, and U.S. execution of earned and owned activation. The position offers a hybrid work model with a competitive salary range of $180,000 - $235,000 per year.

Qualifications

• 8–10+ years of experience in integrated marketing, brand communications, and activation.
• Proven experience in content and activation strategy across owned and earned platforms.
• Ability to translate global strategy into effective market plans.

Responsibilities

• Lead OPI’s Masterbrand Campaign and Annual Activation Idea.
• Own U.S. execution of earned and owned brand activation.
• Oversee digital content and activation strategy across social, web, and e-retail.

Skills

Integrated marketing

Brand communications

Activation strategy

Social media expertise

Influencer collaboration

Job description

Wella Operations US LLC is seeking a Senior Director, Brand Activation for OPI to lead brand engagement strategies and oversee activation across multiple channels. This role requires 8–10+ years of experience in integrated marketing and brand communications, with a focus on driving cultural relevance and ensuring high performance across engagements.

Key responsibilities include managing global campaigns, content strategies, and U.S. execution of earned and owned activation. The position offers a hybrid work model with a competitive salary range of $180,000 - $235,000 per year.