Ophthalmology Payer Marketing Lead

PR Girl Manifesto; Pennsylvania; Hybrid; USD 142.000 - 224.000; Vollzeit

Zusammenfassung

Merck seeks an Associate Director for US Ophthalmology Payer Marketing to lead payer strategy, value evidence, and cross-functional launch readiness for retina therapies. You will coordinate with Brand Marketing, FRMs, Medical Affairs, and policy teams to shape pre- and post-approval access messaging and tools.

The role requires strong strategic thinking, 5+ years in market access, and expertise in Medicare/Commercial payer dynamics. Hybrid work in PA is possible with travel up to 25%.

Qualifikationen

• Minimum of 5 years combined experience in market access, payer marketing, brand marketing, account management, or healthcare management consulting in the biopharmaceutical industry.
• Demonstrated track record in developing and executing brand and customer payer access strategies, value messaging, and customer-facing promotional campaigns.
• Solid understanding of the mechanics and economics of the US healthcare ecosystem, with expertise in Medical Benefit/Buy-and-Bill, Medicare Part B/Medicare Advantage, and Commercial payer dynamics.
• Experience developing and routing promotional materials through medical, legal, and regulatory review processes.
• Familiarity with compliant pre-approval communication frameworks (PIE/FDAMA 114) and post-approval launch execution.
• Proven ability to translate clinical data, HEOR, and market research insights into payer value propositions.
• Strong strategic thinking, analytical, problem-solving, and leadership skills.

Aufgaben

• Provide US payer and market access strategic input into Brand Marketing and cross-functional teams.
• Lead development of the ophthalmology product value proposition and evidence strategy.
• Develop pre-approval payer engagement strategies and compliant resources.
• Oversee post-approval payer communications, value dossiers, and launch collateral.
• Formulate payer segment strategies across Medicare, Commercial plans, MSOs, and related channels.
• Collaborate with FRMs and specialty field teams to design compliant pull-through resources.

Kenntnisse

Payer Strategy

Market Access

Brand Marketing

Cross-Functional Leadership

HEOR

Value Proposition

PIE (Pre-Approval Information Exchange

FDAMA 114

Launch Planning

Ausbildung

BA/BS Degree

MBA/MPH/PharmD (Preferred)

Jobbeschreibung

Merck seeks an Associate Director for US Ophthalmology Payer Marketing to lead payer strategy, value evidence, and cross-functional launch readiness for retina therapies. You will coordinate with Brand Marketing, FRMs, Medical Affairs, and policy teams to shape pre- and post-approval access messaging and tools.

The role requires strong strategic thinking, 5+ years in market access, and expertise in Medicare/Commercial payer dynamics. Hybrid work in PA is possible with travel up to 25%.