Ophthalmology Payer Marketing Lead – US Launch Strategy

PR Girl Manifesto; Rahway (NJ); Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Paid holidays & vacation

Job summary

Merck is seeking an Associate Director, US Ophthalmology Payer Marketing, to lead payer strategy, value evidence generation, and post-launch access initiatives for retina products. You will collaborate across Brand Marketing, FRMs, and Medical Affairs to shape launch-ready value propositions and pre-approval access readiness.

The role requires deep expertise in US payer dynamics, PIE/FDAMA guidelines, and strong cross-functional leadership to deliver access strategies within aggressive timelines.

Qualifications

• Minimum of 5 years combined experience in market access, payer marketing, brand marketing, account management, or healthcare management consulting in biopharmaceuticals.

Responsibilities

• Provide US payer and market access strategic input into Brand Marketing and cross-functional teams.
• Lead development of payer value proposition and evidence strategies, including economic models.
• Develop pre-approval payer engagement strategies and compliant resources (PIE/FDAMA).
• Drive post-approval payer promotion campaigns, value dossiers, and access toolkits with MLR governance.
• Formulate payer segment strategies across Medicare Part B, Medicare Advantage, and Commercial payers.
• Partner with FRMs and specialty sales for pull-through resources and access solutions.

Skills

Payer strategy

Brand marketing

Market access

Cross-functional leadership

Medicare Part B

FRMs collaboration

Value messaging

HEOR understanding

Education

BA/BS Degree

MBA

MPH

PharmD

Tools

FDAMA Section 114

PIE framework

Job description

Merck is seeking an Associate Director, US Ophthalmology Payer Marketing, to lead payer strategy, value evidence generation, and post-launch access initiatives for retina products. You will collaborate across Brand Marketing, FRMs, and Medical Affairs to shape launch-ready value propositions and pre-approval access readiness.

The role requires deep expertise in US payer dynamics, PIE/FDAMA guidelines, and strong cross-functional leadership to deliver access strategies within aggressive timelines.