Hybrid Ophthalmology Payer Marketing Leader

MSD; Northern (KY); Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Annual bonus

Long-term incentive

Comprehensive benefits

Job summary

Merck & Co., Inc. in Rahway, NJ or Upper Gwynedd, PA seeks an Associate Director, US Ophthalmology Payer Marketing to lead payer strategy, value messaging, and pre-approval access planning for a retina product launch.

You will coordinate with Brand Marketing, FRMs, Medical Affairs, and Policy to shape payer-ready evidence and access solutions. You will drive cross-functional initiatives, manage complex launch deliverables, and ensure compliance with PIE/ FDAMA guidelines while traveling up to

Qualifications

• Minimum of 5 years combined experience in market access, payer marketing, brand marketing, account management, or healthcare management consulting in the biopharmaceutical industry.
• Demonstrated track record in developing and executing brand and customer payer access strategies, value messaging, and customer-facing promotional campaigns.
• Solid understanding of the mechanics and economics of the US healthcare ecosystem, with specific expertise in Medical Benefit / Buy-and-Bill products, Medicare Part B, Medicare Advantage, and Commercial payer dynamics.
• Experience developing and routing promotional materials through medical, legal, and regulatory review processes.
• Familiarity with compliant pre-approval communication frameworks (Pre-Approval Information Exchange [PIE] / FDAMA Section 114) and post-approval launch execution.
• Strong strategic thinking, analytical capabilities, problem-solving, and critical thinking skills.

Responsibilities

• Payer Strategy & Cross-Functional Alignment: Provide US payer and market access strategic input into Brand Marketing, Business Unit Leadership, Sales Leadership, Field Reimbursement Teams, Global Market Access Teams, Medical Affairs, Integrated Account Management, Legal, Compliance, and Finance.
• Value Proposition & Evidence Planning: Lead the development and alignment of the ophthalmology product value proposition; coordinate with Outcomes Research / Value & Implementation (V&I) and Medical Affairs to shape launch-ready value evidence strategies, economic models, and unbranded value platforms.
• Pre-Approval Access Readiness (PIE): Develop and execute compliant pre-approval payer engagement strategies and scientific/economic exchange resources (in accordance with FDAMA Section 114) to facilitate proactive, early dialogue with key health plan and payer decision-makers.
• Post-Approval Launch Tactics & Collateral: Drive the creation, review, and deployment of post-approval payer promotional campaigns, branded/unbranded value dossiers, customer segment resources, and access toolkits through Medical, Legal, and Regulatory (MLR/CRT) governance.
• Payer Segment Strategy: Formulate tailored customer segment strategies, messaging, and access solutions across relevant US payer and provider archetypes, including Medicare Part B (Fee-for-Service), Medicare Advantage, Commercial Health Plans, Managed Services Organizations (MSOs), Retina Specialty Clinics, GPOs, and VA/DoD channels.
• Field Pull-Through & Solutions: Partner with payer marketing partners to design compliant pull-through resources, to support appropriate patient access to our company's products.

Skills

Payer strategy

Cross-functional leadership

Market access

Brand marketing

HEOR / value messaging

Stakeholder management

Education

BA/BS Degree

MBA / MPH / PharmD (preferred)

Job description

Merck & Co., Inc. in Rahway, NJ or Upper Gwynedd, PA seeks an Associate Director, US Ophthalmology Payer Marketing to lead payer strategy, value messaging, and pre-approval access planning for a retina product launch.

You will coordinate with Brand Marketing, FRMs, Medical Affairs, and Policy to shape payer-ready evidence and access solutions. You will drive cross-functional initiatives, manage complex launch deliverables, and ensure compliance with PIE/ FDAMA guidelines while traveling up to