Ophthalmology Payer Marketing Lead for US Launch

Merck; North Wales (Montgomery County); Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits

Annual bonus eligibility

Long-term incentive

Job summary

Merck is seeking an Associate Director for US Ophthalmology Payer Marketing to develop market access strategies and value propositions for pipeline and retina products. You'll collaborate across Brand Marketing, FRMs, Medical Affairs, and Policy to align payer insights with pre-approval and post-launch evidence generation.

Location is hybrid (Upper Gwynedd, PA preferred) with travel up to 25% and 20–25% domestic travel.

Qualifications

• Minimum of 5 years combined experience in market access, payer marketing, brand marketing, account management, or healthcare management consulting.
• Demonstrated track record in developing and executing brand and customer payer access strategies and promotions.
• Solid understanding of US healthcare ecosystem economics, Medicare Part B and MA dynamics.
• Experience routing promotional materials through medical, legal and regulatory review.
• Familiarity with PIE / FDAMA Section 114 pre-approval frameworks and post-approval launch execution.
• Ability to translate clinical data and HEOR insights into payer value propositions.

Responsibilities

• Payer Strategy & Cross-Functional Alignment: input into Brand Marketing and cross-functional teams.
• Value Proposition & Evidence Planning: shape launch-ready value evidence strategies and models.
• Pre-Approval Access Readiness (PIE): develop compliant engagement strategies with payers.
• Post-Approval Launch Tactics & Collateral: drive campaigns, dossiers, and access tools.
• Payer Segment Strategy: tailor messaging for Medicare, Commercial plans, MSOs, GPOs, and clinics.
• Field Pull-Through & Solutions: partner with FRMs to design compliant pull-through resources.

Skills

Market access

Payer marketing

Brand marketing

Account management

Healthcare management consulting

Cross-functional leadership

Education

BA/BS Degree

MBA

MPH

PharmD

Advanced degree

Job description

Merck is seeking an Associate Director for US Ophthalmology Payer Marketing to develop market access strategies and value propositions for pipeline and retina products. You'll collaborate across Brand Marketing, FRMs, Medical Affairs, and Policy to align payer insights with pre-approval and post-launch evidence generation.

Location is hybrid (Upper Gwynedd, PA preferred) with travel up to 25% and 20–25% domestic travel.