Operations Manager

Boutique Recruiting; El Paso (TX); On-site; USD 65,000 - 100,000; Full time

Job summary

Boutique Recruiting is seeking an experienced Operations Manager for an established personal injury law firm in El Paso, TX. You will oversee daily operations, lead HR initiatives, and drive digital marketing strategies to fuel growth.

The role demands hands-on leadership, cross-functional collaboration, and a strategic mindset to improve efficiency, manage vendor relations, and ensure regulatory compliance. Salary ranges from $65,000 to $100,000 DOE.

Qualifications

• 5+ years in operations or office leadership.
• Digital marketing, SEO, and paid advertising experience.
• Experience managing marketing budgets and vendors.
• HR onboarding, employee relations, compliance, and performance management.
• Bachelor's degree preferred; law firm exposure is a plus.

Responsibilities

• Oversee daily office operations to ensure efficiency and smooth workflows.
• Develop and execute marketing strategies to increase brand visibility and leads.
• Manage marketing partnerships, vendors, and advertising relationships.
• Evaluate digital marketing opportunities including SEO and paid ads.
• Monitor campaigns, budgets, and performance; suggest improvements.
• Collaborate with leadership on marketing initiatives and strategy decisions.
• Oversee HR functions including onboarding and performance management.
• Ensure compliance with employment laws and HR policies.
• Coordinate benefits administration and insurance costs.
• Monitor performance through case management systems and reporting.
• Develop performance improvement plans and address employee relations matters.
• Maintain internal policies and operational processes; organize annual staff summit.

Skills

Operations management

HR management

Digital marketing

SEO

Vendor management

Leadership

Budgets analysis

Communication

Education

Bachelor's degree

Tools

Needles

MS Office

CRM software

Job description

Position Title: Operations Manager

We are seeking an experienced Operations Manager to oversee daily business operations, lead human resources initiatives, and drive strategic marketing efforts for an established personal injury law firm in El Paso, TX. This role will work closely with firm leadership to streamline office operations, manage vendor relationships, oversee employee relations, and develop effective digital marketing strategies that support continued growth.

The ideal candidate is a proactive, hands-on leader with strong experience in operations management, human resources, and digital marketing. This individual thrives in a collaborative environment, takes ownership of responsibilities, and brings a strategic mindset to improving business performance.

Salary Range: $65,000 - $100,000 / annually, DOE

Responsibilities

• Oversee daily office operations to ensure efficiency, organization, and smooth workflows across multiple locations
• Develop and execute marketing strategies to increase brand visibility, generate leads, and support business growth
• Manage existing marketing partnerships, vendors, and advertising relationships
• Evaluate digital marketing opportunities, including SEO, paid advertising, search engine marketing, and geofencing
• Monitor marketing budgets, analyze campaign performance, and recommend cost-effective improvements
• Collaborate with firm leadership on marketing initiatives, advertising decisions, and business strategies
• Oversee HR functions, including employee onboarding, employee relations, performance management, and leave requests
• Ensure compliance with applicable employment laws, workplace policies, and HR regulations
• Coordinate employee benefits administration, including evaluating insurance plans, brokers, and coverage costs
• Monitor employee performance and productivity through case management systems and operational reporting
• Develop performance improvement plans and address employee relations matters as needed
• Maintain and improve internal policies, procedures, and operational processes
• Organize and lead the firm's annual employee summit to communicate policy updates, strengthen collaboration, and support employee engagement
• Identify opportunities to improve efficiency, accountability, and overall business performance

Requirements

• Approximately 5+ years of experience in operations management, office management, or a similar leadership role
• Strong marketing experience, particularly in digital marketing, SEO, and paid advertising
• Experience managing marketing vendors, advertising budgets, and campaign performance
• Hands-on human resources experience, including onboarding, employee relations, compliance, and performance management
• Strong organizational skills with the ability to manage competing priorities and meet deadlines
• Proficiency in Microsoft Office, including Word and Excel
• Excellent communication, problem-solving, and interpersonal skills
• Demonstrated ability to take ownership, work independently, and collaborate effectively with leadership and staff
• Experience in a law firm or professional services environment preferred
• Bachelor's degree strongly preferred
• Familiarity with Needles or similar case management software is a plus

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan with company matching
• Paid vacation and sick leave
• Eight paid holidays
• Potential additional holiday closures
• Performance-based quarterly bonus opportunities after one year of employment
• Annual performance reviews and opportunities for salary increases
• Supportive, collaborative work environmentEstablished firm with long-term stability and opportunities for professional growth

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