Open Finance Product Marketing Lead — Dev Experience

Mastercard; Purchase (NY); On-site; USD 135,000 - 222,000; Full time

Benefits offered by this job

Medical insurance

401k with company match

Paid time off

Job summary

Mastercard seeks a high-impact Product Portfolio Marketing Manager to shape and execute go-to-market strategy for the Mastercard Open Finance & Developer Experience portfolio across priority markets.

This role partners with Open Finance & Developer Experience leadership, product, sales, and regional marketing to translate product strategy into differentiated value propositions, scalable use cases, and revenue-driving growth programs.

Qualifications

• Proven experience in product marketing, portfolio marketing, or GTM roles in B2B technology or financial services
• Entrepreneurial mindset with ability to drive growth in fast-paced environments
• Proven ability to build compelling positioning and value propositions across multiple markets
• Experience developing use-case-led marketing and sales enablement
• Track record of launching products and integrated marketing campaigns
• Strong cross-functional leadership across global teams

Responsibilities

• Portfolio Positioning & Messaging: define open finance messaging grounded in customer needs and market trends
• Go-to-Market & Launch Execution: develop use-case playbooks and drive end-to-end launches
• Sales Enablement & Commercial Impact: create assets and messaging for revenue growth
• Market Intelligence & Insights: conduct competitive analysis and trend monitoring
• Campaign & Content Integration: activate integrated campaigns and content assets
• Program Management & Performance: manage partners, budgets, and track results

Skills

Product marketing

Portfolio marketing

GTM strategies

Cross-functional leadership

Open Finance

Developer experience

Marketing analytics

Job description

Mastercard seeks a high-impact Product Portfolio Marketing Manager to shape and execute go-to-market strategy for the Mastercard Open Finance & Developer Experience portfolio across priority markets.

This role partners with Open Finance & Developer Experience leadership, product, sales, and regional marketing to translate product strategy into differentiated value propositions, scalable use cases, and revenue-driving growth programs.