Open Finance Product Marketing Lead – Developer Experience

Mastercard; Boston (MA); On-site; USD 135,000 - 222,000; Full time

Job summary

Mastercard is seeking a Product Marketing Manager for Open Finance & Developer Experience in Boston. You will shape go-to-market strategy, translate product capabilities into compelling use cases, and collaborate with product, sales, and regional teams to drive revenue.

You will lead portfolio messaging, content creation, and cross-functional campaigns, building sales enablement assets and performing market intelligence to sustain Mastercard’s leadership in the space.

Qualifications

• Proven experience in product marketing, portfolio marketing, or GTM roles in B2B technology or financial services
• Entrepreneurial, proactive mindset with ability to drive growth in fast-paced environments
• Ability to build compelling positioning and value propositions across multiple markets
• Experience developing use-case-led marketing and sales enablement
• Track record of launching integrated marketing campaigns and product launches
• Strong cross-functional leadership across global, multi-cultural and remote teams

Responsibilities

• Define and evolve portfolio-level open finance messaging and value propositions grounded in customer needs and market trends
• Translate product capabilities into commercially meaningful use cases you can scale
• Ensure consistency and differentiation across products and markets
• Partner with product to shape roadmap inputs based on market and customer insights
• Support development of use case playbooks and core GTM assets for priority markets
• Own end-to-end go-to-market for Tier 2/3 launches including positioning and execution
• Develop advanced sales enablement assets that clearly articulate value and use cases
• Equip sales teams with buyer-specific messaging for technical and business audiences
• Support regional sales teams in driving pipeline, adoption and revenue growth
• Conduct competitive analysis and customer research to inform positioning and strategy
• Leverage insights to refine messaging and strengthen market differentiation
• Collaborate with campaign, digital, and field marketing to activate integrated campaigns
• Oversee development of web, blog, and social content and marketing assets
• Manage agency partners and budgets to deliver high-quality assets and campaigns
• Track and report campaign performance and GTM effectiveness

Skills

Product marketing

Portfolio marketing

Go-to-market

Cross-functional leadership

Analytics & insights

Open Finance knowledge

Job description

Mastercard is seeking a Product Marketing Manager for Open Finance & Developer Experience in Boston. You will shape go-to-market strategy, translate product capabilities into compelling use cases, and collaborate with product, sales, and regional teams to drive revenue.

You will lead portfolio messaging, content creation, and cross-functional campaigns, building sales enablement assets and performing market intelligence to sustain Mastercard’s leadership in the space.