Tealium Tag Lead

Brooksource; New Brunswick (NJ); On-site; USD 83,000 - 138,000; Full time

Job summary

A consulting firm seeks a digital analytics expert for an onsite role in New Brunswick, NJ. The candidate will support an enterprise client, requiring travel for the first and last two weeks of a 10-week engagement. Responsibilities include assessing processes, communicating with business leaders, understanding tagging strategies, and documenting issues. Proficiency in Tealium iQ, Google Analytics, and facilitation across departments is essential to succeed in this collaborative role.

Qualifications

• Experience in digital marketing and analytics.
• Ability to lead sessions across departments.
• Proficiency in auditing and diagnosing tag-related issues.

Responsibilities

• Assess current processes and identify next steps.
• Communicate effectively with various business leaders.
• Understand and teach tagging strategies.
• Document pain points and reporting.

Skills

Tealium iQ & Web Analytics Expertise

Governance & Operating Model Design

Cross-Functional Facilitation

Technical & Business Translation

Risk & Performance Sensitivity

Tools

Google Analytics

Job description

(Onsite if local at client, travel first 2 weeks and last 2 weeks of project)

Overview:

You will be supporting our enterprise client out of their New Jersey office. This role will be onsite or require travel if you do not live within driving distance. You will be joining an existing team and paired with a group of other consultants to complete the client roadmap and hit deliverables. There is a possibility that this engagement would go longer than 10 weeks.

Skillset:

• Tealium iQ & Web Analytics Expertise: Hands‑on with profiles, extensions, load rules, and GA4 event/taxonomy alignment; comfortable auditing and diagnosing tag‑related issues.
• Governance & Operating Model Design: Proven ability to build RACI, intake/approval workflows, publish gates, and documentation standards; strong change‑management instincts.
• Cross‑Functional Facilitation: Confident leading sessions with Marketing, CX, Transformation, Analytics, and IT Ops; able to navigate politics and drive consensus.
• Technical & Business Translation: Converts marketing tactics into precise data requirements and safe implementation patterns; explains trade‑offs clearly to execs and engineers.
• Risk & Performance Sensitivity: Spots performance drag, duplicate/unused tags, consent/compliance risks; prioritizes issues against business impact and SFCC launch dependencies.

Background:

• Digital marketing/more functional (digital and marketing)
• Digital analytics
• Google Analytics

Day to day:

• Assessments of how things are done and what assessment is needed next
• Able to speak to business leaders in the customer experience team, ecommerce team etc.
• Understand the tagging strategy and be able to teach
• Documenting pain points in the current environment and reporting

Client interviews happening 1/26-1/28 with a projected start date of 2/9